Is Partybrille profitable to sell on Amazon Germany?

Flapen scores Partybrille 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €60K a year across 66 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -45.0% in the last 90 days.

How competitive is the Partybrille niche on Amazon Germany?

36 brands and 54 sellers compete in Partybrille on Amazon Germany. The top 5 Partybrille products take 28% of clicks, and the top 5 brands take 50%.

What do buyers complain about in Partybrille?

Partybrille buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and beworben Vs Tatsächliches Produkt. An estimated 1.6% of orders come back.

When does demand for Partybrille peak?

Search demand for Partybrille on Amazon Germany peaks in Feb–Jul, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Partybrille niche?

Partybrille sells for €11.95 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.93 to €25.18. The average product has 388 reviews, the count a new listing must catch up to.

Partybrille

Maybe

The top 5 products take only 28% of clicks. But demand is soft, at -45.0% this quarter, so Partybrille is a Maybe.

Filters No Dominant Brand

Flapen Score: 50
50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size: €60K/yr219K searches / yr
90-day growth: -45.0%search demand this quarter
Competition: 28%top-5 click share · 36 brands · 54 sellers

Flapen Score

Partybrille against its category

The dotted line is the Fashion average. Past it, Partybrille is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Partybrille market on Amazon at a glance

Shoppers on Amazon Germany searched for Partybrille 219K times last year and spent an estimated €60K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months: 219K
Growth, 90 days vs prior 90: -45.0%
Conversion, latest week: 2.3%
Market size, estimated: €60Ka year
Peak month: July2.2× the quietest month
Top search term: partybrillen38K searches a year

02 · Price

A sale here is worth €11.95.

Listings sell for €11.95 on average, from €4.93 to €25.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €11.95 that is €0 to €1K a year per listing.

Average price: €11.95under the $15 to $100 sweet spot
Price range: €4.93–€25.18
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #227 within Accessoires. It carries 388 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 13.2%
Average rank: #227in Accessoires
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 388per listing
Listings tracked: 66

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Partybrille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

28%

Top 20: 63%

Open market

46%

Brand 119%
Brand 211%
Brand 39%
Brand 46%
Brand 55%
Brand 64%

Demand

Partybrille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Partybrille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

partybrillen38K/yr +26.3%1.5% conv.
party brillen30K/yr +18.3%1.4% conv.
sonnenbrillen set16K/yr +120.1%1.3% conv.
sonnenbrille bunt9K/yr +38.5%0.9% conv.
bunte sonnenbrillen9K/yr +49.5%1.8% conv.
partybrillen erwachsene12K/yr -25.6%1.3% conv.
party sonnenbrillen7K/yr +118.9%1.0% conv.
sonnenbrillen set party5K/yr +73.9%1.8% conv.
bunte brillen6K/yr -29.1%2.0% conv.
partybrillen set7K/yr +59.8%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Partybrille

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Preis-Leistungs-Verhältnis”

24%of negative reviews mention “Qualität insgesamt”

1.6%of orders come back

“Halt günstig”

A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Partybrille questions

Answered from the same tracked data.

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