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Pandora Sicherheitskette

Fail

Demand is soft, at -24.0% this quarter, so Pandora Sicherheitskette is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€112K/yr129K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
47%top-5 click share · 17 brands · 50 sellers

Flapen Score

Pandora Sicherheitskette against its category

The dotted line is the Fashion average. Past it, Pandora Sicherheitskette is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Sicherheitskette market on Amazon at a glance

Shoppers on Amazon Germany searched for Pandora Sicherheitskette 129K times last year and spent an estimated €112K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
3.0%
Market size, estimated
€112Ka year
Peak month
December3.7× the quietest month
Top search term
pandora sicherheitskette58K searches a year

02 · Price

A sale here is worth €28.58.

Listings sell for €28.58 on average, from €9.14 to €97.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €28.58 that is €0 to €3K a year per listing.

Average price
€28.58inside the $15 to $100 sweet spot
Price range
€9.14–€97.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #522 within Schmuck. It carries 1,214 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
9.7%
Average rank
#522in Schmuck
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
1,214per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pandora Sicherheitskette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

50

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

13%

  • Brand 164%
  • Brand 29%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 13%)

Demand

Pandora Sicherheitskette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Pandora Sicherheitskette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora sicherheitskette58K/yr
  • pandora sicherheitskette für armband21K/yr
  • sicherheitskette pandora23K/yr
  • pandora sicherheitskette gold9K/yr
  • pandora verschluss5K/yr
  • pandora safety chain5K/yr
  • pandora charms sicherheitskette5K/yr
  • pandora armband sicherheitskette4K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Sicherheitskette

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gesamtgröße”
27%of negative reviews mention “Haltbarkeit”
4.8%of orders come back
“hält nicht”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pandora Sicherheitskette questions

Answered from the same tracked data.