Skip to content

Pandora Glühwürmchen

Maybe

Products sell for $29.92 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Pandora Glühwürmchen is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,560 Fashion niches · +5 vs the category median of 46
Market size
€1.9M/yr9.3M searches / yr
90-day growth
-11.0%search demand this quarter
Competition
30%top-5 click share · 13 brands · 61 sellers

Flapen Score

Pandora Glühwürmchen against its category

The dotted line is the Fashion average. Past it, Pandora Glühwürmchen is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Glühwürmchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Pandora Glühwürmchen 9.3M times last year and spent an estimated €1.9M. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months
9.3M
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.7%
Market size, estimated
€1.9Ma year
Peak month
December3.9× the quietest month
Top search term
pandora charms4.5M searches a year

02 · Price

A sale here is worth €29.92.

Listings sell for €29.92 on average, from €6.14 to €104.91. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At €29.92 that is €22K to €30K a year per listing.

Average price
€29.92inside the $15 to $100 sweet spot
Price range
€6.14–€104.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
750–1,000
Revenue per listing a year
€22K–€30K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #131 within Schmuck. It carries 2,617 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
99%
Out of stock, average day
1.6%
Average rank
#131in Schmuck
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,617per listing
Listings tracked
67

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pandora Glühwürmchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

61

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 66%

Open market

3%

  • Brand 190%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 3%)

Demand

Pandora Glühwürmchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Pandora Glühwürmchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora charms4.5M/yr
  • pandora1.6M/yr
  • charms418K/yr
  • charms anhänger531K/yr
  • pandora charm425K/yr
  • pandora charms silber362K/yr
  • charms anhänger pandora205K/yr
  • charm142K/yr
  • pandora charms disney175K/yr
  • pandora anhänger176K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Glühwürmchen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Gesamtgröße”
2.9%of orders come back
“Wirklich sehr mini”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pandora Glühwürmchen questions

Answered from the same tracked data.