Skip to content

Pandora Charms Freundschaft

Fail

Shoppers spend an estimated $21K a year here, so Pandora Charms Freundschaft is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€21K/yr64K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
42%top-5 click share · 10 brands · 51 sellers

Flapen Score

Pandora Charms Freundschaft against its category

The dotted line is the Fashion average. Past it, Pandora Charms Freundschaft is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Charms Freundschaft market on Amazon at a glance

Shoppers on Amazon Germany searched for Pandora Charms Freundschaft 64K times last year and spent an estimated €21K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
1.4%
Market size, estimated
€21Ka year
Peak month
December2.3× the quietest month
Top search term
pandora charms friends14K searches a year

02 · Price

A sale here is worth €23.33.

Listings sell for €23.33 on average, from €11.16 to €50.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €23.33 that is €0 to €2K a year per listing.

Average price
€23.33inside the $15 to $100 sweet spot
Price range
€11.16–€50.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #177 within Schmuck. It carries 2,009 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
88%
Out of stock, average day
3.8%
Average rank
#177in Schmuck
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
2,009per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pandora Charms Freundschaft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

51

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

7%

  • Brand 170%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Pandora Charms Freundschaft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Pandora Charms Freundschaft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora charms friends14K/yr
  • pandora charms freundschaft8K/yr
  • pandora charms beste freundin9K/yr
  • pandora charms freunde7K/yr
  • pandora charm friends5K/yr
  • pandora charm freundschaft3K/yr
  • pandora charms freundin3K/yr
  • freundschaft charm4K/yr
  • pandora anhänger freundschaft3K/yr
  • pandora charms best friends3K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Charms Freundschaft

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschenk Zweck”
31%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“Wirklich sehr mini”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pandora Charms Freundschaft questions

Answered from the same tracked data.