paddington
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€20.77avg listing price — sweet spot $15–$100
Price range
Great€9.65–€56.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great485.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad€76K€76K/yr · 468K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, paddington is a €76K/yr Amazon Germany market (468K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
paddington market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €62K–€83K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #741
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 13.0%
- Avg brand age
- 45 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
74
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
0%
- Rainbow Designs32%
- tonies29%
- NEXT28%
- Paddington5%
- Jemini4%
- Puckator2%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -30.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×
Top paddington search terms
- paddington321K/yr
- paddington bär86K/yr
- paddington tonie9K/yr
- tonie paddington5K/yr
- peddington22K/yr
- paddington bear8K/yr
- padington10K/yr
- pedington6K/yr
Top paddington products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tonies Hörfigur für Toniebox Paddington: Die schönsten Geschichten von Paddington Klassische Bären-Abenteuer für Kinder ab 3 Jahren Spielzeit ca. 46 Minuten
tonies€13.844.6★24 rev
NEXT Jungen Paddington Langarmshirt Red/Ecru 110-116
NEXT€17.495.0★4 rev
Paddington Bean Toy PA1484
Rainbow Designs€10.314.6★1,725 rev
Paddington Bear with Boots & Embroidered Jacket Medium red (PA1489)
Rainbow Designs€19.894.7★4,520 rev
NEXT Jungen Paddington Langarmshirt Red/Ecru 80-86
NEXT€15.965.0★4 rev
Newest
by launch datetonies Hörfigur für Toniebox Paddington: Die schönsten Geschichten von Paddington Klassische Bären-Abenteuer für Kinder ab 3 Jahren Spielzeit ca. 46 Minuten
tonies€13.8424 rev
tonies Paddington Bear Mehr über Paddington zur Verwendung mit Toniebox.Erzählt von Stephen Fry
tonies€15.32205 rev
NEXT Jungen Paddington Langarmshirt Red/Ecru 110-116
NEXT€17.494 rev
NEXT Jungen Paddington Langarmshirt Red/Ecru 80-86
NEXT€15.964 rev
NEXT Jungen Paddington Langarmshirt Red/Ecru 104-110
NEXT€17.244 rev
Trending
90-day click momentumtonies Hörfigur für Toniebox Paddington: Die schönsten Geschichten von Paddington Klassische Bären-Abenteuer für Kinder ab 3 Jahren Spielzeit ca. 46 Minuten
tonies€13.844.6★
NEXT Jungen Paddington Langarmshirt Red/Ecru 116-122
NEXT€19.335.0★
NEXT Jungen Paddington Langarmshirt Red/Ecru 86-92
NEXT€17.645.0★
NEXT Jungen Paddington Langarmshirt Red/Ecru 110-116
NEXT€17.495.0★
NEXT Jungen Paddington Langarmshirt Red/Ecru 80-86
NEXT€15.965.0★
What buyers say about paddington
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr süß und die Qualität scheint zu passen”
“Nettes Geschenk für eine reiselustige Familie”
“Erfüllt Wünsche”
“Das Material fühlt sich angenehm weich und gleichzeitig robust an – perfekt zum Kuscheln, aber auch stabil genug, damit er lange schön bleibt”
“Besonders toll finde ich die Größe von 25 cm”
“Eine sehr ruhige angenehme Tonie”
“Meine Kinder spielen so gern mit dem”
“Das Design ist einfach bezaubernd”
“auch stabil genug, damit er lange schön bleibt.”
“nicht zu sperrig”
What buyers complain about
“Größer als vorgestellt”
Top return reasons
Common questions
- Is paddington profitable to sell on Amazon Germany?
- The niche generates €76K/yr across 22 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the paddington niche?
- 6 brands and 74 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in paddington?
- Top complaints mined from reviews: Gesamtgröße. The return rate is 1.2%.
- When does demand for paddington peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.4× the quietest.
- What does it cost to enter the paddington niche?
- Listings span €9.65–€56.01; the average listing price is €20.77 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.