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Paddington

Fail

The top 5 brands take 98% of clicks, so Paddington is a Fail.

Flapen Score
35
35 / 100
Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46
Market size
€76K/yr468K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
60%top-5 click share · 6 brands · 74 sellers

Flapen Score

Paddington against its category

The dotted line is the Fashion average. Past it, Paddington is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddington market on Amazon at a glance

Shoppers on Amazon Germany searched for Paddington 468K times last year and spent an estimated €76K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.8%
Market size, estimated
€76Ka year
Peak month
July3.4× the quietest month
Top search term
paddington321K searches a year

02 · Price

A sale here is worth €20.77.

Listings sell for €20.77 on average, from €9.65 to €56.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.77 that is €0 to €2K a year per listing.

Average price
€20.77inside the $15 to $100 sweet spot
Price range
€9.65–€56.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #741 within Jungen. It carries 485 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
13.0%
Average rank
#741in Jungen
Average rating
4.75 starsAmazon Germany average 4.37 stars
Average reviews
485per listing
Listings tracked
22

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Paddington products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

74

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

0%

  • Brand 132%
  • Brand 229%
  • Brand 328%
  • Brand 45%
  • Brand 54%
  • Brand 62%

Demand

Paddington search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Paddington search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddington321K/yr
  • paddington bär86K/yr
  • paddington tonie9K/yr
  • tonie paddington5K/yr
  • peddington22K/yr
  • paddington bear8K/yr
  • padington10K/yr
  • pedington6K/yr

Reviews and returns

What reviews say buyers love and hate about Paddington

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
100%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Größer als vorgestellt”
A buyer, on “Gesamtgröße”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paddington questions

Answered from the same tracked data.