Paddington
FailThe top 5 brands take 98% of clicks, so Paddington is a Fail.
- Flapen Score
- 35 / 100Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 4635
- Market size
- €76K/yr468K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 74 sellers
Flapen Score
Paddington against its category
The dotted line is the Fashion average. Past it, Paddington is stronger. Inside it, weaker.
Market
The Paddington market on Amazon at a glance
Shoppers on Amazon Germany searched for Paddington 468K times last year and spent an estimated €76K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.
- Searches, last 12 months
- 468K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €76Ka year
- Peak month
- July3.4× the quietest month
- Top search term
- paddington321K searches a year
02 · Price
A sale here is worth €20.77.
Listings sell for €20.77 on average, from €9.65 to €56.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.77 that is €0 to €2K a year per listing.
- Average price
- €20.77inside the $15 to $100 sweet spot
- Price range
- €9.65–€56.01
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #741 within Jungen. It carries 485 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 13.0%
- Average rank
- #741in Jungen
- Average rating
- 4.75 starsAmazon Germany average 4.37 stars
- Average reviews
- 485per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Paddington products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
tonies Hörfigur für Toniebox Paddington: Die schönsten Geschichten von Paddington Klassische Bären-Abenteuer für Kinder ab 3 Jahren Spielzeit ca. 46 Minuten
- Price
- €13.84
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 5mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 110-116
- Price
- €17.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

Paddington Bean Toy PA1484
- Price
- €10.31
- Rating
- 4.6/5
- Reviews
- 1,725
- Age
- 7y ago

Paddington Bear with Boots & Embroidered Jacket Medium red (PA1489)
- Price
- €19.89
- Rating
- 4.7/5
- Reviews
- 4,520
- Age
- 8y ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 80-86
- Price
- €15.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
Trending
estimated 90-day click momentum
tonies Hörfigur für Toniebox Paddington: Die schönsten Geschichten von Paddington Klassische Bären-Abenteuer für Kinder ab 3 Jahren Spielzeit ca. 46 Minuten
- Price
- €13.84
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 5mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 116-122
- Price
- €19.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 86-92
- Price
- €17.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 110-116
- Price
- €17.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 80-86
- Price
- €15.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
Newest
by launch date
tonies Hörfigur für Toniebox Paddington: Die schönsten Geschichten von Paddington Klassische Bären-Abenteuer für Kinder ab 3 Jahren Spielzeit ca. 46 Minuten
- Price
- €13.84
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 5mo ago

tonies Paddington Bear Mehr über Paddington zur Verwendung mit Toniebox.Erzählt von Stephen Fry
- Price
- €15.32
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 9mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 110-116
- Price
- €17.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 80-86
- Price
- €15.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

NEXT Jungen Paddington Langarmshirt Red/Ecru 104-110
- Price
- €17.24
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
74
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
0%
- Rainbow Designs32%
- tonies29%
- NEXT28%
- Paddington5%
- Jemini4%
- Puckator2%
Demand
Paddington search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×
Search terms
Top Paddington search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paddington321K/yr
- paddington bär86K/yr
- paddington tonie9K/yr
- tonie paddington5K/yr
- peddington22K/yr
- paddington bear8K/yr
- padington10K/yr
- pedington6K/yr
Reviews and returns
What reviews say buyers love and hate about Paddington
We read the reviews and the return reasons for every product selling here.
“Größer als vorgestellt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paddington questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









