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Outdoor

Fail

Buyers convert on only 0.3% of searches, so Outdoor is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€153K/yr577K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
54%top-5 click share · 24 brands · 46 sellers

Flapen Score

Outdoor against its category

The dotted line is the Fashion average. Past it, Outdoor is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor market on Amazon at a glance

Shoppers on Amazon Germany searched for Outdoor 577K times last year and spent an estimated €153K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €153K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
0.3%
Market size, estimated
€153Ka year
Peak month
December1.9× the quietest month
Top search term
outdoor575K searches a year

02 · Price

A sale here is worth €91.76.

Listings sell for €91.76 on average, from €8.17 to €1259.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €91.76 that is €0 to €9K a year per listing.

Average price
€91.76inside the $15 to $100 sweet spot
Price range
€8.17–€1259.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #73 within Sportartspezifische Bekleidung. It carries 3,408 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
5.5%
Average rank
#73in Sportartspezifische Bekleidung
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
3,408per listing
Listings tracked
30

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

46

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

54%

Top 20: 88%

Open market

33%

  • Brand 121%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Outdoor

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Helligkeit/Glanz/Glühen”
10%of negative reviews mention “Aufladen”
1.5%of orders come back
“USB laden funktioniert nicht”
A buyer, on “Aufladen”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor questions

Answered from the same tracked data.