Oura Ring 4 Sizing Kit

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

0.8%

Market size, estimated

€2.1Ma year

Top search term

oura ring560K searches a year

Listings sell for €183.07 on average, from €1.00 to €411.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €183.07 that is €137K to €183K a year per listing.

Average price

€183.07above the $15 to $100 sweet spot

Price range

€1.00–€411.19

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

€137K–€183K

Returns

5.1%of orders · Amazon Germany median 1.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #61 within Schuh-, Schmuck- & Uhren-Accessoires. It carries 3,052 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#61in Schuh-, Schmuck- & Uhren-Accessoires

Average rating

4.10 starsAmazon Germany average 4.37 stars

Average reviews

3,052per listing

Listings tracked

21

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months