- Flapen Score
- 46 / 100Ranks 1,273 of 2,560 Fashion niches · on the category median46
- Market size
- €21K/yr281K searches / yr
- 90-day growth
- -66.5%search demand this quarter
- Competition
- 24%top-5 click share · 53 brands · 57 sellers
Flapen Score
Oodie against its category
The dotted line is the Fashion average. Past it, Oodie is stronger. Inside it, weaker.
Market
The Oodie market on Amazon at a glance
Shoppers on Amazon Germany searched for Oodie 281K times last year and spent an estimated €21K. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.
- Searches, last 12 months
- 281K
- Growth, 90 days vs prior 90
- -66.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €21Ka year
- Peak month
- December20.1× the quietest month
- Top search term
- kuschel41K searches a year
02 · Price
A sale here is worth €21.36.
Listings sell for €21.36 on average, from €7.65 to €54.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €21.36 that is €0 to €2K a year per listing.
- Average price
- €21.36inside the $15 to $100 sweet spot
- Price range
- €7.65–€54.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #436 within Sweatshirts & Kapuzenpullover. It carries 2,011 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 27.9%
- Average rank
- #436in Sweatshirts & Kapuzenpullover
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,011per listing
- Listings tracked
- 96
04 · Newcomers
1 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Oodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
57
Top-5 brand share
49%
Top 20: 84%
Top-5 click share
24%
Top 20: 58%
Open market
45%
- Brand 117%
- Brand 210%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Oodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.1×
Search terms
Top Oodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kuschel41K/yr
- oodie33K/yr
- hoodie decke herren32K/yr
- comfy7K/yr
- kuschel pullover damen23K/yr
- kuschelpulli damen flauschig17K/yr
- kuschel hoodie damen13K/yr
- decken hoodie herren11K/yr
- kuschel pullover15K/yr
- xxl hoodie7K/yr
Reviews and returns
What reviews say buyers love and hate about Oodie
We read the reviews and the return reasons for every product selling here.
“Könnte etwas mehr oversized sein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oodie questions
Answered from the same tracked data.









