Skip to content

Onkel Geschenk

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $49K a year here, so Onkel Geschenk is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size
€49K/yr224K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
33%top-5 click share · 44 brands · 67 sellers

Flapen Score

Onkel Geschenk against its category

The dotted line is the Fashion average. Past it, Onkel Geschenk is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onkel Geschenk market on Amazon at a glance

Shoppers on Amazon Germany searched for Onkel Geschenk 224K times last year and spent an estimated €49K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.8%
Market size, estimated
€49Ka year
Peak month
December9.2× the quietest month
Top search term
onkel geschenk67K searches a year

02 · Price

A sale here is worth €11.81.

Listings sell for €11.81 on average, from €4.40 to €28.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €11.81 that is €0 to €1K a year per listing.

Average price
€11.81under the $15 to $100 sweet spot
Price range
€4.40–€28.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #993 within Kleidung für spezielle Anlässe. It carries 182 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
88%
Out of stock, average day
13.6%
Average rank
#993in Kleidung für spezielle Anlässe
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
182per listing
Listings tracked
59

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Onkel Geschenk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

67

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

33%

Top 20: 71%

Open market

47%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Onkel Geschenk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Onkel Geschenk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onkel geschenk67K/yr
  • onkel29K/yr
  • geschenk onkel33K/yr
  • bester onkel geschenke20K/yr
  • geschenk onkel geburtstag8K/yr
  • geschenk für onkel19K/yr
  • bester onkel11K/yr
  • geschenke für onkel14K/yr
  • onkel tasse7K/yr
  • tasse onkel6K/yr

Reviews and returns

What reviews say buyers love and hate about Onkel Geschenk

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geschenk Zweck”
20%of negative reviews mention “Trocknungszeit”
0.3%of orders come back
“Nach öfteren waschen geht etwas ab”
A buyer, on “Trocknungszeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Onkel Geschenk questions

Answered from the same tracked data.