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On Cloud Waterproof Damen

Fail

Buyers convert on only 0.2% of searches, so On Cloud Waterproof Damen is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€46K/yr206K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
18%top-5 click share · 19 brands · 294 sellers

Flapen Score

On Cloud Waterproof Damen against its category

The dotted line is the Fashion average. Past it, On Cloud Waterproof Damen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The On Cloud Waterproof Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for On Cloud Waterproof Damen 206K times last year and spent an estimated €46K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
0.2%
Market size, estimated
€46Ka year
Top search term
on cloud 6 damen46K searches a year

02 · Price

A sale here is worth €101.80.

Listings sell for €101.80 on average, from €8.74 to €149.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €101.80 that is €0 to €10K a year per listing.

Average price
€101.80above the $15 to $100 sweet spot
Price range
€8.74–€149.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,742 within Schuhe. It carries 3,742 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
40%
Out of stock, average day
6.5%
Average rank
#1,742in Schuhe
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
3,742per listing
Listings tracked
124

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top On Cloud Waterproof Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

294

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

18%

Top 20: 41%

Open market

9%

  • Brand 170%
  • Brand 29%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (13 brands, 9%)

Demand

On Cloud Waterproof Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 3.2× · 10 of 12 months tracked

Search terms

Top On Cloud Waterproof Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • on cloud 6 damen46K/yr
  • on schuhe damen cloud 617K/yr
  • one schuhe damen17K/yr
  • bc schuhe damen13K/yr
  • cloud 6 damen8K/yr
  • ons schuhe damen9K/yr
  • one cloud schuhe damen10K/yr
  • oncloud women8K/yr
  • on schuhe damen weiss9K/yr
  • on cloud waterproof damen18K/yr

Reviews and returns

What reviews say buyers love and hate about On Cloud Waterproof Damen

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Komfort insgesamt”
31%of negative reviews mention “Gesamtgröße”
5.1%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common On Cloud Waterproof Damen questions

Answered from the same tracked data.