Skip to content

Olaf Kostüm Erwachsene

Fail

Demand is soft, at -89.5% this quarter, so Olaf Kostüm Erwachsene is a Fail.

Flapen Score
34
34 / 100
Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46
Market size
€36K/yr128K searches / yr
90-day growth
-89.5%search demand this quarter
Competition
67%top-5 click share · 11 brands · 23 sellers

Flapen Score

Olaf Kostüm Erwachsene against its category

The dotted line is the Fashion average. Past it, Olaf Kostüm Erwachsene is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olaf Kostüm Erwachsene market on Amazon at a glance

Shoppers on Amazon Germany searched for Olaf Kostüm Erwachsene 128K times last year and spent an estimated €36K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -89.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-89.5%
Conversion, latest week
1.2%
Market size, estimated
€36Ka year
Peak month
February16.8× the quietest month
Top search term
olaf kostüm erwachsene82K searches a year

02 · Price

A sale here is worth €23.32.

Listings sell for €23.32 on average, from €7.03 to €67.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €23.32 that is €0 to €2K a year per listing.

Average price
€23.32inside the $15 to $100 sweet spot
Price range
€7.03–€67.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
10.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #2,108 within Dessous, Nacht- & Lounge-Wäsche. It carries 436 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
80%
Out of stock, average day
15.4%
Average rank
#2,108in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
436per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Olaf Kostüm Erwachsene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

  • Brand 133%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Olaf Kostüm Erwachsene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 16.8×

Search terms

Top Olaf Kostüm Erwachsene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olaf kostüm erwachsene82K/yr
  • olaf kostüm34K/yr
  • kostüm olaf erwachsene6K/yr
  • kostüm olaf6K/yr

Reviews and returns

What reviews say buyers love and hate about Olaf Kostüm Erwachsene

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Gesamtgröße”
10.1%of orders come back
“Masseinheit zu klein”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Olaf Kostüm Erwachsene questions

Answered from the same tracked data.