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47

ohrringe

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 96Growth 22Conversion 11Competition 24Returns 33Price range 72Avg price 95Brand share 39Review moat 38Quality gap 76

Market size

Incredible€3.2M

€3.2M/yr · 15.4M searches

Avg price

Incredible€24.18

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€7.76–€125.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,714.47

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, ohrringe is a €3.2M/yr Amazon Germany market (15.4M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

ohrringe market data

Units sold / yr
150K–200K
avg 2,500–3,000/product
Revenue / yr
€3.6M–€4.8M
units × avg price
Conversion rate
0.9%
Avg BSR
#93
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.7%
Avg brand age
43 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 falling

Sellers

44

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • CASSIECA49%
  • MATERIA by Matthias Wagner18%
  • Swarovski7%
  • PROSTEEL4%
  • Ouxayapl3%
  • ASH'S CHOICE3%
  • Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
400K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top ohrringe search terms

  • ohrringe1.9M/yr
  • ohrringe gold1.5M/yr
  • swarovski1.6M/yr
  • ohrringe silber 9251.5M/yr
  • kette687K/yr
  • halskette damen620K/yr
  • ohrringe silber585K/yr
  • creolen silber 925599K/yr
  • ohrstecker silber 925488K/yr
  • creolen gold433K/yr
All search terms

Top ohrringe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€316K20%€632K30%€947K40%€1.3M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about ohrringe

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis18%

“Für den Preis super”

Qualität insgesamt17%

“Produkt ist schön”

Ketten/Schlüsselqualität10%

“Die 925 Silber Panzerkette von MATERIA überzeugt mit einer sauberen Verarbeitung und einem schlichten, eleganten Design”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Gesamtgröße7%

“Passt”

Geschenk Zweck7%

“War ein Geschenk kam super an”

Metall Authentizität5%

“Sie sind sehr angenehm und gut für den Alltag geeignet ich als Allergikerin bin sehr empfindlich mit Kupfer und anderen Metallen und kann versichern dass es wirklich Silber 925 ist”

Komfort insgesamt5%

“Sehr gutes Tragegefühl und sehr schön”

Allergien3%

“Keine Allergie”

Design insgesamt3%

“schlichten, eleganten Design.”

What buyers complain about

Gesamtgröße21%

“Der Armreif ist für meinen Arm jedoch etwas zu groß”

Qualität insgesamt16%

“damit definitiv schlechte billig Ware”

Haltbarkeit9%

“Sie fallen ständig heraus”

Metall Authentizität8%

“Kein Silber”

Verschluss Qualität5%

“Verschluss hält nicht”

Allergien5%

“Allergisch reagiert”

Kostbarer Edelstein5%

“Leider bereits nach 2 Wochen ein Steinchen aus einem der Ohrringe gefallen”

Preis-Leistungs-Verhältnis5%

“Schade ums Geld”

Helligkeit/Glanz/Glühen4%

“Kein Glanz”

beworben Vs Tatsächliches Produkt4%

“Auf dem Bild sah es besser aus. Ist nichts......”

Top return reasons

Gesamtgröße38%
Dünn7%
Qualität insgesamt7%
Metall Authentizität6%
Ketten/Schlüsselqualität6%
beworben Vs Tatsächliches Produkt5%
Farbe4%
Verriegelungsmechanismus4%
Funktionalität insgesamt4%
Defekt Material/Teile3%

Common questions

Is ohrringe profitable to sell on Amazon Germany?
The niche generates €3.2M/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
How competitive is the ohrringe niche?
14 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in ohrringe?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 4.3%.
When does demand for ohrringe peak?
Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the ohrringe niche?
Listings span €7.76–€125.43; the average listing price is €24.18 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.