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Ohrringe

Fail

Buyers convert on only 0.9% of searches, so Ohrringe is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€3.2M/yr15.4M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
71%top-5 click share · 14 brands · 44 sellers

Flapen Score

Ohrringe against its category

The dotted line is the Fashion average. Past it, Ohrringe is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohrringe market on Amazon at a glance

Shoppers on Amazon Germany searched for Ohrringe 15.4M times last year and spent an estimated €3.2M. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 15.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.

Searches, last 12 months
15.4M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.9%
Market size, estimated
€3.2Ma year
Peak month
December2.3× the quietest month
Top search term
ohrringe1.9M searches a year

02 · Price

A sale here is worth €24.18.

Listings sell for €24.18 on average, from €7.76 to €125.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At €24.18 that is €60K to €73K a year per listing.

Average price
€24.18inside the $15 to $100 sweet spot
Price range
€7.76–€125.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
€60K–€73K
Returns
4.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #93 within Schmuck. It carries 2,714 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#93in Schmuck
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
2,714per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ohrringe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

44

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Brand 149%
  • Brand 218%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Ohrringe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Ohrringe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohrringe1.9M/yr
  • ohrringe gold1.5M/yr
  • swarovski1.6M/yr
  • ohrringe silber 9251.5M/yr
  • kette687K/yr
  • halskette damen620K/yr
  • ohrringe silber585K/yr
  • creolen silber 925599K/yr
  • ohrstecker silber 925488K/yr
  • creolen gold433K/yr

Reviews and returns

What reviews say buyers love and hate about Ohrringe

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Preis-Leistungs-Verhältnis”
21%of negative reviews mention “Gesamtgröße”
4.3%of orders come back
“Der Armreif ist für meinen Arm jedoch etwas zu groß”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ohrringe questions

Answered from the same tracked data.