Skip to content

Ohrenwärmer Herren

Fail

Demand is soft, at -92.3% this quarter, so Ohrenwärmer Herren is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€41K/yr42K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
68%top-5 click share · 17 brands · 94 sellers

Flapen Score

Ohrenwärmer Herren against its category

The dotted line is the Fashion average. Past it, Ohrenwärmer Herren is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohrenwärmer Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Ohrenwärmer Herren 42K times last year and spent an estimated €41K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
7.7%
Market size, estimated
€41Ka year
Peak month
December69.6× the quietest month
Top search term
ohrenwärmer herren35K searches a year

02 · Price

A sale here is worth €12.64.

Listings sell for €12.64 on average, from €4.72 to €27.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €12.64 that is €0 to €1K a year per listing.

Average price
€12.64under the $15 to $100 sweet spot
Price range
€4.72–€27.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #104 within Accessoires. It carries 3,063 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
27.6%
Average rank
#104in Accessoires
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
3,063per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ohrenwärmer Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

94

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

26%

  • Brand 127%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Ohrenwärmer Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 69.6×

Reviews and returns

What reviews say buyers love and hate about Ohrenwärmer Herren

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Wärme”
20%of negative reviews mention “Gesamtgröße”
2.9%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ohrenwärmer Herren questions

Answered from the same tracked data.