Is ninja turtles profitable to sell on Amazon Germany?

The niche generates €91K/yr across 71 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (47/100).

How competitive is the ninja turtles niche?

19 brands and 244 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in ninja turtles?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 1.2%.

When does demand for ninja turtles peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the ninja turtles niche?

Listings span €7.46–€79.87; the average listing price is €21.00 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.

ninja turtles

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great€21.00

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great€7.46–€79.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great295.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad€91K

€91K/yr · 667K searches

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, ninja turtles is a €91K/yr Amazon Germany market (667K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

ninja turtles market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €84K–€105K; units × avg price
Conversion rate: 0.7%
Avg BSR: #1,098
Page quality: 0%
Prime: 83%
Sponsored: 51%
Out of stock: 10.2%
Avg brand age: 32 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

244

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

28%

Top 20: 64%

Open market

TEENAGE MUTANT NINJA76%
Play-Doh5%
Magic: The Gathering3%
McFarlane3%
tonies3%
Masters of the Universe2%
Open — no brand owns it (13 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top ninja turtles search terms

ninja turtles183K/yr -26.1%0.4% conv.
teenage mutant ninja turtles100K/yr -21.8%0.3% conv.
turtles137K/yr -44.1%0.1% conv.
ninja turtles figuren66K/yr -21.6%1.2% conv.
tmnt44K/yr -30.2%0.0% conv.
turtles figuren43K/yr -40.7%1.0% conv.
ninja turtles spielzeug24K/yr -22.8%0.9% conv.
tmnt figuren19K/yr -31.8%0.4% conv.
teenage mutant ninja turtles figuren15K/yr -20.2%1.2% conv.
ninja turtle14K/yr -34.3%0.5% conv.

All search terms

Top ninja turtles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TEENAGE MUTANT NINJA Turtles Schlafanzug Kurz | TMNT Kinderschlafanzug | Kurz Pyjama Für Jungen | Grau 128

TEENAGE MUTANT NINJA€12.904.7★69 rev

TEENAGE MUTANT NINJA Turtles - Raphael Basic Figure

TEENAGE MUTANT NINJA€11.654.5★1,674 rev

TEENAGE MUTANT NINJA Turtles - Michelangelo Basic Figure

TEENAGE MUTANT NINJA€11.674.4★1,552 rev

TEENAGE MUTANT NINJA Turtles - Splinter Basic Figure

TEENAGE MUTANT NINJA€14.424.7★737 rev

TEENAGE MUTANT NINJA Turtles Kinder Pyjamas Jungen T-Shirt Hosen PJs

TEENAGE MUTANT NINJA€15.104.4★193 rev

Newest

by launch date

tonies Hörfigur für Toniebox Teenage Mutant Ninja Turtles: Leonardo Hörspiel für Kinder ab 7 Jahren Spielzeit ca. 63 Minuten

tonies€12.9831 rev

8mo ago

Teenage Mutant Ninja Turtles Page Punchers Action Figure Leonardo 13 cm

McFarlane€25.8745 rev

8mo ago

Play-Doh Teenage Mutant Ninja Turtles Pizza Spielset mit Pizzaofen 4 Dosen Knete und Action-Figur Bastel-Set für Kinder ab 4 Jahren zum kreativen Kochen Formen und Gestalten

Play-Doh€11.821,216 rev

1y ago

Play-Doh Teenage Mutant Ninja Turtles Cowabunga Kreationen Spielset mit 4 Ninja Figuren und 8 Dosen Knete zum Formen und Dekorieren Bastel-Set für Kinder ab 4 Jahren

Play-Doh€19.761,217 rev

1y ago

Masters of the Universe Origins Turtles of Grayskull Raphael Reptile Wars Bewegliche Actionfigur Teenage Mutant Ninja und MOTU Crossover Raph-Heldenspielzeug JBM99 [Mehrfarbig]

Masters of the Universe€10.58138 rev

1y ago

What buyers say about ninja turtles

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Qualität”

Spaß/Unterhaltungserlebnis17%

“Kind ist happy”

Geschenk Zweck15%

“Super Geschenk”

beworben Vs Tatsächliches Produkt7%

“Super macht was es soll”

Stärke6%

“Robust und stabil”

Sammlungsobjekte4%

“nur Sammeln möchte aus Spaß :-D”

Design insgesamt4%

“Besonders cool sind die Details – sieht aus wie aus der Serie”

Farbe3%

“Ein sehr schönes 5Color Commander Deck mit großartigen artworks und klasse Mechaniken”

Materialqualität3%

“Super Material”

Gesamtgröße2%

“Passt einfach”

What buyers complain about

Qualität insgesamt37%

“Schlechte Qualität”

Preis-Leistungs-Verhältnis12%

“Es war nicht der beste Preis auf dem Markt”

Funktionalität insgesamt7%

“Pizzaofen funktioniert nicht wie es soll”

Haltbarkeit7%

“Als erstes sind die Füße einfach abgefallen”

Spaß/Unterhaltungserlebnis7%

“Hätte viel Spaß bringen können”

Gesamtgröße6%

“fast 3mal größer”

Stärke3%

“Gelenke sind sehr wackelig”

Griff3%

“lassen sich nicht immer gut in den Händen klemmen.”

Produktzustand2%

“Kein neuer Artikel, trotz Angabe”

Geschenk Zweck2%

“Wir sind sehr enttäuscht, da es ein Geschenk werden sollte”

Top return reasons

Gesamtgröße19%

Defekt Material/Teile15%

Preis-Leistungs-Verhältnis9%

Qualität insgesamt9%

Produktzustand8%

Funktionalität insgesamt5%

Geschenk Zweck4%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Griff3%

Common questions

Is ninja turtles profitable to sell on Amazon Germany?: The niche generates €91K/yr across 71 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (47/100).
How competitive is the ninja turtles niche?: 19 brands and 244 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in ninja turtles?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 1.2%.
When does demand for ninja turtles peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the ninja turtles niche?: Listings span €7.46–€79.87; the average listing price is €21.00 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.

ninja turtles

ninja turtles market data

Competition & brand share

Demand & seasonality

Top ninja turtles search terms

Top ninja turtles products on Amazon

Top sellers

Newest

Trending

What buyers say about ninja turtles

What buyers love

What buyers complain about

Top return reasons

Common questions

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