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Nike Schuhe Kinder

Fail

Buyers convert on only 0.4% of searches, so Nike Schuhe Kinder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€232K/yr2.3M searches / yr
90-day growth
-12.4%search demand this quarter
Competition
9%top-5 click share · 29 brands · 227 sellers

Flapen Score

Nike Schuhe Kinder against its category

The dotted line is the Fashion average. Past it, Nike Schuhe Kinder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Schuhe Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Nike Schuhe Kinder 2.3M times last year and spent an estimated €232K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €232K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.4%
Market size, estimated
€232Ka year
Peak month
June4.3× the quietest month
Top search term
adidas schuhe kinder347K searches a year

02 · Price

A sale here is worth €24.53.

Listings sell for €24.53 on average, from €9.73 to €61.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €24.53 that is €0 to €2K a year per listing.

Average price
€24.53inside the $15 to $100 sweet spot
Price range
€9.73–€61.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
9.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #129 within Baby. It carries 2,174 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
2.5%
Average rank
#129in Baby
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,174per listing
Listings tracked
279

04 · Newcomers

14 of last year's 68 launches cleared the first-year sales bar.

68 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
68
Successful launches
14Amazon's first-year sales bar
Average brand age
48 months

Products

Top Nike Schuhe Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

227

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

9%

Top 20: 24%

Open market

26%

  • Brand 147%
  • Brand 212%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Nike Schuhe Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×

Search terms

Top Nike Schuhe Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas schuhe kinder347K/yr
  • turnschuhe mädchen283K/yr
  • kinderschuhe153K/yr
  • adidas sneaker kinder132K/yr
  • schuhe kinder145K/yr
  • kinderschuhe jungen160K/yr
  • kinder schuhe jungs134K/yr
  • kinder schuhe111K/yr
  • laufschuhe kinder81K/yr
  • puma sneaker kinder102K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Schuhe Kinder

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Gesamtgröße”
9.5%of orders come back
“fallen etwas kleiner aus.”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nike Schuhe Kinder questions

Answered from the same tracked data.