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nike schuhe kinder

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 44Growth 19Conversion 5Competition 98Returns 9Price range 87Avg price 95Brand share 38Review moat 43Quality gap 42

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€24.53

avg listing price — sweet spot $15–$100

Price range

Great€9.73–€61.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€232K

€232K/yr · 2.3M searches

Review moat

Okay2,173.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, nike schuhe kinder is a €232K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nike schuhe kinder market data

Units sold / yr
13K–15K
avg 0–100/product
Revenue / yr
€307K–€368K
units × avg price
Conversion rate
0.4%
Avg BSR
#129
Page quality
0%
Prime
96%
Sponsored
81%
Out of stock
2.5%
Avg brand age
48 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

227

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

9%

Top 20: 24%

Open market

26%

  • adidas47%
  • PUMA12%
  • Skechers8%
  • hummel3%
  • Lico3%
  • STQ KIDS2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
70K50KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×

Top nike schuhe kinder search terms

  • adidas schuhe kinder347K/yr
  • turnschuhe mädchen283K/yr
  • kinderschuhe153K/yr
  • adidas sneaker kinder132K/yr
  • schuhe kinder145K/yr
  • kinderschuhe jungen160K/yr
  • kinder schuhe jungs134K/yr
  • kinder schuhe111K/yr
  • laufschuhe kinder81K/yr
  • puma sneaker kinder102K/yr
All search terms

Top nike schuhe kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2K2%€5K3%€7K4%€9K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nike schuhe kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt Super”

Komfort insgesamt20%

“Bequem alltagstaugliche schöne sneaker”

Qualität insgesamt11%

“Gewohnt super Qualität”

Preis-Leistungs-Verhältnis9%

“Guter Preis”

Gewicht leicht8%

“Federleichte Lieblingsschuhe”

beworben Vs Tatsächliches Produkt3%

“Wie auf dem foto”

Farbe3%

“Das dunkle Braun wirkt sehr elegant”

Haltbarkeit2%

“Robust, langlebig und perfekt für Kinder”

Übung/Sporteignung2%

“ideal für den sportunterricht geeignet”

Füße fit2%

“Genug Platz für alle Zehen”

What buyers complain about

Gesamtgröße20%

“fallen etwas kleiner aus.”

Qualität insgesamt15%

“Qualität ungenügend”

Haltbarkeit14%

“Halten nicht lange”

Breite4%

“Sohle recht breit”

Benutzerfreundlichkeit3%

“Schwer anzuziehen”

Produktzustand3%

“Nachkaufprodukt”

Materialqualität3%

“das Material wirkt billig.”

Stärke3%

“Nicht robust”

Farbe3%

“Farbe auch schon ab”

Hartes Gefühl3%

“ziemlich starr/hart”

Top return reasons

Gesamtgröße51%
Füße fit14%
Breite11%
Farbe5%
Komfort insgesamt2%
Qualität insgesamt2%
Materialqualität2%
Länge1%
beworben Vs Tatsächliches Produkt1%
Haltbarkeit1%

Common questions

Is nike schuhe kinder profitable to sell on Amazon Germany?
The niche generates €232K/yr across 279 tracked products. 14 of 68 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (45/100).
How competitive is the nike schuhe kinder niche?
29 brands and 227 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in nike schuhe kinder?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 9.5% — above our launch gate.
When does demand for nike schuhe kinder peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.3× the quietest.
What does it cost to enter the nike schuhe kinder niche?
Listings span €9.73–€61.07; the average listing price is €24.53 (sweet spot $15–$100). The average incumbent carries 2,174 reviews — the moat a new listing must climb.