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59

nike schuhe herren

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 40Conversion 4Competition 98Returns 25Price range 69Avg price 95Brand share 45Review moat 22Quality gap 72

Competition

Incredible9%

top-5 click share — an open shelf

Market size

Incredible€3.9M

€3.9M/yr · 31.6M searches

Avg price

Incredible€39.68

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.78–€129.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Review moat

Bad10,315.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, nike schuhe herren is a €3.9M/yr Amazon Germany market (31.6M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nike schuhe herren market data

Units sold / yr
80K–100K
avg 100–250/product
Revenue / yr
€3.2M–€4.0M
units × avg price
Conversion rate
0.3%
Avg BSR
#279
Page quality
0%
Prime
96%
Sponsored
67%
Out of stock
2.9%
Avg brand age
55 months
Avg seller age
173 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

496

Top-5 brand share

78%

Top 20: 96%

Top-5 click share

9%

Top 20: 23%

Open market

28%

  • adidas31%
  • NIKE19%
  • PUMA10%
  • Tommy Hilfiger6%
  • Amazon Essentials3%
  • LEZTA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top nike schuhe herren search terms

  • sneaker herren2.9M/yr
  • adidas schuhe herren2.9M/yr
  • schuhe herren2.8M/yr
  • nike schuhe herren2.8M/yr
  • adidas1.7M/yr
  • herren sneaker1.5M/yr
  • laufschuhe herren1.5M/yr
  • schuhe1.6M/yr
  • herren schuhe1.8M/yr
  • nike schuhe1.2M/yr
All search terms

Top nike schuhe herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€39K2%€78K3%€117K4%€156K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nike schuhe herren

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt23%

“Sehr bequeme sneaker ideal für Freizeit”

Qualität insgesamt20%

“Quality”

Gesamtgröße18%

“Passt super”

Preis-Leistungs-Verhältnis11%

“Gut günstig”

beworben Vs Tatsächliches Produkt4%

“Der Artikel entspricht der Produktbeschreibung”

Gewicht leicht3%

“sind federleicht”

Übung/Sporteignung3%

“Die Trainings-Hose von Adidas sieht elegant aus, ist von guter Qualität und angenehm zu tragen”

Farbe2%

“Coole Farbe for me”

Form/Stil1%

“Und sieht Stylish aus”

Materialqualität1%

“Das Material fühlt sich hochwertig an”

What buyers complain about

Gesamtgröße31%

“Er fällt recht schmal”

Qualität insgesamt14%

“Müll”

Haltbarkeit9%

“Nach 2 Monaten defekt”

Komfort insgesamt3%

“Unbequem”

Füße fit3%

“Die Schuhe fallen in der Länge (Gr. 43) sehr groß aus,”

Farbe2%

“Farbspränkel an beiden Schuhen”

Materialqualität2%

“Schwaches Material”

Produktzustand2%

“Gerbauchte Ware”

Übung/Sporteignung1%

“Kein Sportschuh”

Hartes Gefühl1%

“beide sind gleich hart”

Top return reasons

Gesamtgröße47%
Füße fit15%
Breite10%
Farbe6%
Komfort insgesamt3%
Materialqualität3%
Qualität insgesamt2%
Länge2%
beworben Vs Tatsächliches Produkt1%
Produktzustand1%

Common questions

Is nike schuhe herren profitable to sell on Amazon Germany?
The niche generates €3.9M/yr across 282 tracked products. 14 of 51 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the nike schuhe herren niche?
36 brands and 496 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in nike schuhe herren?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 5.0%.
When does demand for nike schuhe herren peak?
Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the nike schuhe herren niche?
Listings span €6.78–€129.99; the average listing price is €39.68 (sweet spot $15–$100). The average incumbent carries 10,315 reviews — the moat a new listing must climb.