How competitive is the Nike Schuhe Herren niche on Amazon Germany?

36 brands and 496 sellers compete in Nike Schuhe Herren on Amazon Germany. The top 5 Nike Schuhe Herren products take 9% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Nike Schuhe Herren?

Nike Schuhe Herren buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 5.0%.

What does it cost to enter the Nike Schuhe Herren niche?

Nike Schuhe Herren sells for €39.68 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.78–€129.99. The average incumbent carries 10,315 reviews — the moat a new listing must climb.

Nike Schuhe Herren

Nike Schuhe Herren shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 11% of 2,560 Fashion niches · +13 vs the category median of 46

This niche Category average · 2,560 niches

Is Nike Schuhe Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nike Schuhe Herren is a €3.9M/yr Amazon Germany market (31.6M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 59/100.

Nike Schuhe Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.7% over the last 90 days and 0.3% of searches end in a purchase.

€3.9M

revenue / yr

Units sold / yr100K

Search volume / yr+11.7%31.6M

Conversion rate0.3%

Avg price€39.68

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers36 · 496

Top-5 product click share9%

Open market22%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 282 products

Top Nike Schuhe Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tommy Hilfiger Herren Cupsole Sneaker Essential Leather Schuhe Weiß (White) 43

Price: €49.51
Rating: 4.0/5
Reviews: 5,425
Age: 7y ago

Nike Herren Court Vision Low Schuhe White 45 EU

Price: €50.83
Rating: 4.3/5
Reviews: 18,025
Age: 2y ago

Tommy Hilfiger Herren Vulcanized Sneaker Schuhe Grau (Steel Grey) 44

Price: €36.91
Rating: 4.2/5
Reviews: 22,157
Age: 2y ago

adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU

Price: €35.81
Rating: 4.5/5
Reviews: 374
Age: 7mo ago

PUMA Unisex Puma Smash v2 L Low-Top Puma White-Puma Black 43 EU

Price: €21.90
Rating: 4.3/5
Reviews: 100,560
Age: 8y ago

Newest

by launch date

Amazon Essentials Herren Leichte Slip-On-Walkingschuhe Braun 41.5 EU

Price: €25.66
Rating: 4.3/5
Reviews: 172
Age: 2mo ago

Amazon Essentials Herren Wasserdichte Wanderschuhe Schwarz 42 EU

Price: €42.51
Rating: 4.3/5
Reviews: 165
Age: 3mo ago

adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU

Price: €35.81
Rating: 4.5/5
Reviews: 374
Age: 7mo ago

adidas Herren Hoops Classic Shoes FTWR White/Maroon/FTWR White 44 2/3 EU

Price: €35.01
Rating: 4.5/5
Reviews: 374
Age: 7mo ago

VENROXX Traillaufschuhe Herren Wanderschuhe Leicht Trekkingschuhe Atmungsaktiv & rutschfeste Outdoor Sportschuhe Laufschuhe Gr.39-48 Blau 43

Price: €38.98
Rating: 3.9/5
Reviews: 170
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

496

Top-5 brand share

78%

Top 20: 96%

Top-5 click share

Top 20: 23%

Open market

28%

adidas31%
NIKE19%
PUMA10%
Tommy Hilfiger6%
Amazon Essentials3%
LEZTA3%

Nike Schuhe Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31.6MCVR0.3%Products282Brands36Top 5 Brands78%OOS Rate2.9%Rating4.3★Reviews10,315Avg BSR#279

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Nike Schuhe Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sneaker herren2.9M/yr +15.5%0.1% conv.
adidas schuhe herren2.9M/yr +20.0%0.1% conv.
schuhe herren2.8M/yr +9.4%0.1% conv.
nike schuhe herren2.8M/yr +1.4%0.1% conv.
adidas1.7M/yr +54.4%0.1% conv.
herren sneaker1.5M/yr +27.9%0.1% conv.
laufschuhe herren1.5M/yr +29.0%0.2% conv.
schuhe1.6M/yr +8.1%0.0% conv.
herren schuhe1.8M/yr -8.1%0.1% conv.
nike schuhe1.2M/yr +20.8%0.0% conv.

What reviews say buyers love and hate about Nike Schuhe Herren

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Komfort insgesamt23%

“Sehr bequeme sneaker ideal für Freizeit”

Qualität insgesamt20%

“Quality”

Gesamtgröße18%

“Passt super”

Preis-Leistungs-Verhältnis11%

“Gut günstig”

beworben Vs Tatsächliches Produkt4%

“Der Artikel entspricht der Produktbeschreibung”

What buyers complain about

70% of reviews

Gesamtgröße31%

“Er fällt recht schmal”

Qualität insgesamt14%

“Müll”

Haltbarkeit9%

“Nach 2 Monaten defekt”

Komfort insgesamt3%

“Unbequem”

Füße fit3%

“Die Schuhe fallen in der Länge (Gr. 43) sehr groß aus,”

Nike Schuhe Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

47%

2Füße fit

15%

3Breite

10%

4Farbe

5Komfort insgesamt

Common Nike Schuhe Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nike Schuhe Herren 59/100 on Amazon Germany — Worth a look. The niche generates €3.9M/yr across 282 tracked products. 14 of 51 products launched in the last 360 days are still selling. Search demand moved +11.7% over the last 90 days.