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Nike Schuhe Herren

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.3% of searches, so Nike Schuhe Herren is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,560 Fashion niches · +13 vs the category median of 46
Market size
€3.9M/yr31.6M searches / yr
90-day growth
+11.7%search demand this quarter
Competition
9%top-5 click share · 36 brands · 496 sellers

Flapen Score

Nike Schuhe Herren against its category

The dotted line is the Fashion average. Past it, Nike Schuhe Herren is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Schuhe Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Nike Schuhe Herren 31.6M times last year and spent an estimated €3.9M. The top 5 brands take 78% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 31.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.9M a year.

Searches, last 12 months
31.6M
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
0.3%
Market size, estimated
€3.9Ma year
Peak month
July1.8× the quietest month
Top search term
sneaker herren2.9M searches a year

02 · Price

A sale here is worth €39.68.

Listings sell for €39.68 on average, from €6.78 to €129.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 100 to 250 of them. At €39.68 that is €4K to €10K a year per listing.

Average price
€39.68inside the $15 to $100 sweet spot
Price range
€6.78–€129.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #279 within Schuhe. It carries 10,315 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
2.9%
Average rank
#279in Schuhe
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
10,315per listing
Listings tracked
282

04 · Newcomers

14 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
51
Successful launches
14Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nike Schuhe Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

496

Top-5 brand share

78%

Top 20: 96%

Top-5 click share

9%

Top 20: 23%

Open market

28%

  • Brand 131%
  • Brand 219%
  • Brand 310%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Nike Schuhe Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Nike Schuhe Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sneaker herren2.9M/yr
  • adidas schuhe herren2.9M/yr
  • schuhe herren2.8M/yr
  • nike schuhe herren2.8M/yr
  • adidas1.7M/yr
  • herren sneaker1.5M/yr
  • laufschuhe herren1.5M/yr
  • schuhe1.6M/yr
  • herren schuhe1.8M/yr
  • nike schuhe1.2M/yr

Reviews and returns

What reviews say buyers love and hate about Nike Schuhe Herren

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Komfort insgesamt”
31%of negative reviews mention “Gesamtgröße”
5.0%of orders come back
“Er fällt recht schmal”
A buyer, on “Gesamtgröße”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nike Schuhe Herren questions

Answered from the same tracked data.