Is nike kinder profitable to sell on Amazon Germany?

The niche generates €35K/yr across 238 tracked products. 12 of 41 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (41/100).

How competitive is the nike kinder niche?

38 brands and 354 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in nike kinder?

Top complaints mined from reviews: Gesamtgröße, Produktzustand, Qualität insgesamt. The return rate is 7.6% — above our launch gate.

When does demand for nike kinder peak?

Demand peaks in Mar–Jul; the busiest month runs 3.5× the quietest.

What does it cost to enter the nike kinder niche?

Listings span €7.15–€114.72; the average listing price is €34.29 (sweet spot $15–$100). The average incumbent carries 2,127 reviews — the moat a new listing must climb.

nike kinder

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Incredible€34.29

avg listing price — sweet spot $15–$100

Price range

Great€7.15–€114.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,126.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Market size

Bad€35K

€35K/yr · 343K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, nike kinder is a €35K/yr Amazon Germany market (343K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Jul. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nike kinder market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €43K–€51K; units × avg price
Conversion rate: 0.3%
Avg BSR: #311
Page quality: 0%
Prime: 93%
Sponsored: 49%
Out of stock: 2.2%
Avg brand age: 40 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

354

Top-5 brand share

82%

Top 20: 96%

Top-5 click share

11%

Top 20: 28%

Open market

20%

NIKE60%
adidas9%
JMFCHI4%
Champion3%
RTOUNT3%
PUMA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Mar, Jul · busiest ÷ quietest = 3.5×

Open Trend

Top nike kinder search terms

nike kinder75K/yr -16.2%0.2% conv.
nike flex runner kinder24K/yr +12.2%0.1% conv.
nike schuhe mädchen29K/yr -24.4%0.1% conv.
nike air force 1 kinder30K/yr -37.1%0.1% conv.
nike schuhe damen air force29K/yr -37.1%0.1% conv.
nike mädchen schuhe18K/yr -26.5%0.2% conv.
nike laufschuhe kinder9K/yr +108.1%0.3% conv.
nike air max kinder16K/yr -13.3%0.1% conv.
nike schuhe 3911K/yr +10.1%0.9% conv.
nike 3912K/yr -1.0%0.6% conv.

All search terms

Top nike kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 39 EU

NIKE€40.384.5★3,021 rev

Nike Unisex Kinder Court Borough Low Recraft (Ps) Sneaker Weiß 35 EU

NIKE€31.604.6★1,034 rev

Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 33 EU

NIKE€34.134.5★182 rev

Nike Unisex Kinder Mystic Fly Sneaker Black White Anthracite 38 EU

NIKE€31.894.4★30 rev

Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 38 EU

NIKE€40.614.5★3,021 rev

Newest

by launch date

Nike Kinder Flex Runner 4 Laufschuhe Black/Black/Anthracite 36.5

NIKE€41.77304 rev

5mo ago

Nike Kinder Flex Runner 4 Schuhe Black/Black/Anthracite 35

NIKE€34.1843 rev

7mo ago

Nike Kinder Flex Runner 4 (Ps) Freizeit-Schuhe Med Soft Pink/Med Soft Pink/Pi 28

NIKE€34.27406 rev

10mo ago

Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 33 EU

NIKE€34.13182 rev

1y ago

ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU

ASHION€26.54349 rev

1y ago

What buyers say about nike kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt”

Qualität insgesamt20%

“Premium-Qualität”

Komfort insgesamt18%

“Super bequem”

Preis-Leistungs-Verhältnis6%

“guter Preis”

beworben Vs Tatsächliches Produkt5%

“Produkt ist wie beschrieben”

Übung/Sporteignung4%

“Super für den Sport”

Gewicht leicht3%

“Federleichte Lieblingsschuhe”

Benutzerfreundlichkeit3%

“einfache Handhabung”

Materialqualität2%

“Das Material fühlt sich robust an”

Farbe1%

“Auch farblich gut abgestimmt”

What buyers complain about

Gesamtgröße33%

“Fällt klein aus”

Produktzustand10%

“Wurden davor schonmal getragen”

Qualität insgesamt10%

“Qualität 🚮 Müll”

Haltbarkeit8%

“Sind nach 4x tragen schon kaputt”

Hartes Gefühl6%

“Schuhe waren einfach dreckig und getragen”

Komfort insgesamt5%

“Unbequem”

beworben Vs Tatsächliches Produkt4%

“Anderst als abgebildet”

Farbe3%

“Farbspränkel an beiden Schuhen”

Defekt Material/Teile2%

“schade”

Schmerzlinderung – insgesamt2%

“tut man weh als laufen erste Woche.”

Top return reasons

Gesamtgröße60%

Füße fit10%

Breite6%

Farbe3%

beworben Vs Tatsächliches Produkt3%

Komfort insgesamt3%