nike cap
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great€18.88avg listing price — sweet spot $15–$100
Growth
Great+80.8%90-day search growth — must beat 0% to launch
Price range
Great€8.15–€48.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good991.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€215K€215K/yr · 682K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nike cap is a €215K/yr Amazon Germany market (682K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nike cap market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- €189K–€236K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #446
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 2.8%
- Avg brand age
- 52 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
109
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
1%
- adidas54%
- Von Dutch42%
- Tommy Hilfiger1%
- Blackskies1%
- Jan & Jul1%
- Soulbuddy1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.0×
Top nike cap search terms
- von dutch cap143K/yr
- adidas cap92K/yr
- adidas cap herren62K/yr
- van dutch cap herren54K/yr
- von dutch cap herren36K/yr
- adidas cap damen19K/yr
- von dutch27K/yr
- adidas basecap herren19K/yr
- adidas kappe19K/yr
- adidas kappe herren21K/yr
Top nike cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cap Herren Empfindliche Haut Tracker Kappe Herren Angenehm Atmungsaktiv Schwarz Einheitsgröße
Von Dutch€23.944.3★156 rev
adidas Unisex Baseball Cotton New Logo Hat Black/White M-L
adidas€12.024.5★234 rev
Von Dutch Trucker Cap CAS1 COL WHI White Black Weiß Schwarz Size:OneSize
Von Dutch€24.554.4★111 rev
adidas Unisex Baseball Lightweights Metal Hat Black M-L
adidas€8.864.6★1,747 rev
adidas Unisex Baseball Lightweights Metal Hat White M-L
adidas€10.534.6★1,747 rev
Newest
by launch dateadidas Unisex Baseball Cotton New Logo Hat Black/White M-L
adidas€12.02234 rev
adidas Unisex Baseball Lightweights Metal Hat Black M-L
adidas€8.861,747 rev
adidas Unisex Baseball Lightweights Metal Hat White M-L
adidas€10.531,747 rev
adidas Unisex Bball 3S New Logo Hat Dark Blue/White S-M
adidas€11.42797 rev
adidas Unisex Baseball Lightweights Cap Metal Black OSFW
adidas€8.151,747 rev
Trending
90-day click momentumadidas Unisex Baseball Lightweights Metal Hat White M-L
adidas€10.534.6★
adidas Unisex Bball 3S New Logo Hat Dark Blue/White S-M
adidas€11.424.6★
adidas Unisex Baseball Cap Cotton New Logo Black/White OSFL
adidas€11.003.8★
adidas Unisex Baseball Cotton New Logo Hat White/Black S-M
adidas€11.724.3★
adidas Unisex Bball 3S New Logo Hat White/Black S-M
adidas€10.914.6★
What buyers say about nike cap
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Gute Quality, hoffe ich mal”
“Geld wert”
“Super bequem”
“Alles so wie es sein soll”
“schick”
“Material”
“schöne Farben”
“Cool strahlend weiß mega Design”
“Super leicht”
What buyers complain about
“Fällt klein aus”
“jute Qualität”
“Farbton passt nicht”
“Preis ist es nicht wert”
“verstärkung vorderseite stirn könnte etwas weicher sein zu steif sonst OK”
“Metall-Puma-Emblem korrodiert und sieht deshalb schäbig aus”
“Aber das schlimmste ist, dass das Cap voll schief genäht wurde”
“Die Mütze hatte das abgebildete Adidas-Logo auf der Frontseite, sonst kein Hinweis auf Adidas”
“Mütze OK - Verschluss schlecht”
“Es haben sich weiße Schweißränder gebildet, die sich nach der Wäsche mit Feinwaschmittel rötlich verfärbt haben”
Top return reasons
Common questions
- Is nike cap profitable to sell on Amazon Germany?
- The niche generates €215K/yr across 60 tracked products. 19 of 27 products launched in the last 360 days are still selling. 90-day search growth is +80.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nike cap niche?
- 8 brands and 109 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nike cap?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 3.3%.
- When does demand for nike cap peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 5.0× the quietest.
- What does it cost to enter the nike cap niche?
- Listings span €8.15–€48.06; the average listing price is €18.88 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.