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Nike Air Force 1 Kinder

Fail

Buyers convert on only 0.5% of searches, so Nike Air Force 1 Kinder is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€42K/yr246K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
9%top-5 click share · 32 brands · 292 sellers

Flapen Score

Nike Air Force 1 Kinder against its category

The dotted line is the Fashion average. Past it, Nike Air Force 1 Kinder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Air Force 1 Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Nike Air Force 1 Kinder 246K times last year and spent an estimated €42K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.5%
Market size, estimated
€42Ka year
Top search term
nike flex runner kinder24K searches a year

02 · Price

A sale here is worth €31.98.

Listings sell for €31.98 on average, from €7.15 to €83.44. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €31.98 that is €0 to €3K a year per listing.

Average price
€31.98inside the $15 to $100 sweet spot
Price range
€7.15–€83.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
10.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #550 within Jungen. It carries 1,633 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
92%
Out of stock, average day
3.6%
Average rank
#550in Jungen
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,633per listing
Listings tracked
311

04 · Newcomers

14 of last year's 63 launches cleared the first-year sales bar.

63 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
63
Successful launches
14Amazon's first-year sales bar
Average brand age
45 months

Products

Top Nike Air Force 1 Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

292

Top-5 brand share

81%

Top 20: 98%

Top-5 click share

9%

Top 20: 26%

Open market

26%

  • Brand 147%
  • Brand 212%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 62%

Search terms

Top Nike Air Force 1 Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike flex runner kinder24K/yr
  • nike schuhe mädchen29K/yr
  • nike air force 1 kinder30K/yr
  • nike mädchen schuhe18K/yr
  • nike laufschuhe kinder9K/yr
  • nike air max kinder16K/yr
  • nike schuhe jungs10K/yr
  • nike schuhe 3811K/yr
  • nike 3610K/yr
  • nike schuhe 3610K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Air Force 1 Kinder

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Komfort insgesamt”
28%of negative reviews mention “Gesamtgröße”
10.2%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nike Air Force 1 Kinder questions

Answered from the same tracked data.