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nike 35

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 25Conversion 19Competition 96Returns 10Price range 88Avg price 95Brand share 33Review moat 44Quality gap 43

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible€27.10

avg listing price — sweet spot $15–$100

Price range

Great€11.43–€49.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,050.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Market size

Bad€30K

€30K/yr · 75K searches

According to Flapen's Amazon Germany niche tracking, nike 35 is a €30K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nike 35 market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€34K–€41K
units × avg price
Conversion rate
1.5%
Avg BSR
#205
Page quality
0%
Prime
94%
Sponsored
65%
Out of stock
1.8%
Avg brand age
42 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

197

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

17%

Top 20: 43%

Open market

12%

  • adidas46%
  • NIKE22%
  • PUMA10%
  • RTOUNT4%
  • JMFCHI3%
  • KKTOTO3%
  • Open — no brand owns it (14 brands, 12%)

Demand

Weekly Amazon search volume, last 40 weeks — +0.0% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top nike 35 search terms

  • adidas 3514K/yr
  • nike 359K/yr
  • laufschuhe kinder 356K/yr
  • adidas 35 jungen6K/yr
  • nike schuhe 35 jungen6K/yr
  • nike 35 jungen6K/yr
  • nike schuhe 357K/yr
  • adidas schuhe 356K/yr
  • nike schuhe jungen 355K/yr
  • puma 355K/yr
All search terms

Top nike 35 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€6074%€1K6%€2K8%€2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nike 35

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt”

Komfort insgesamt23%

“Sehr bequeme Sneaker”

Qualität insgesamt15%

“Gewohnt super Qualität”

Preis-Leistungs-Verhältnis13%

“der Preis toll.”

Gewicht leicht6%

“Federleichte Lieblingsschuhe”

Stärke4%

“robust”

Übung/Sporteignung3%

“Sehr guter Laufschuh für Kinder”

Außensohlenqualität3%

“Sehr schöne Schuhe, gut bewegliche Sohle, nichts drückt, Größe: wie bei Adidas üblich -lieber eine Nummer größer”

Farbe2%

“Die Streifen ändern je nach Lichteinfall ihre Farbe”

Form/Stil1%

“stylisch”

What buyers complain about

Gesamtgröße22%

“fallen etwas kleiner aus.”

Haltbarkeit19%

“Schnell defekt”

beworben Vs Tatsächliches Produkt11%

“Nicht wie abgebildet”

Stärke8%

“Nicht robust”

Produktzustand6%

“Nachkaufprodukt”

Lücke/Loch6%

“Zu schnell Löcher”

Komfort insgesamt4%

“Unbequem”

Qualität insgesamt4%

“Schlechte Qualität”

Einfache Reinigung3%

“Schmutzig”

Farbe3%

“aber hätte ich sie weiß behalten wollen,hätte ich sie zurück schicken müssen”

Top return reasons

Gesamtgröße53%
Füße fit13%
Breite11%
Farbe4%
Komfort insgesamt3%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%
Länge1%
Qualität insgesamt1%
Haltbarkeit1%

Common questions

Is nike 35 profitable to sell on Amazon Germany?
The niche generates €30K/yr across 137 tracked products. 17 of 34 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (41/100).
How competitive is the nike 35 niche?
20 brands and 197 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in nike 35?
Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 9.1% — above our launch gate.
What does it cost to enter the nike 35 niche?
Listings span €11.43–€49.98; the average listing price is €27.10 (sweet spot $15–$100). The average incumbent carries 2,051 reviews — the moat a new listing must climb.