Is negroni profitable to sell on Amazon Germany?

The niche generates €36K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Skip it (47/100).

How competitive is the negroni niche?

9 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in negroni?

Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Benutzerfreundlichkeit. The return rate is 0.1%.

What does it cost to enter the negroni niche?

Listings span €11.67–€29.66; the average listing price is €18.96 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

negroni

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great197.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.96

avg listing price — sweet spot $15–$100

Price range

Great€11.67–€29.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad€36K

€36K/yr · 34K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, negroni is a €36K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

negroni market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: €38K–€47K; units × avg price
Conversion rate: 5.6%
Avg BSR: #2,214
Page quality: 0%
Prime: 73%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Fashion Drinks41%
Campari26%
ARDENT BATCH9%
Tanqueray8%
CONTE CAMILLO7%
Bottega3%
Open — no brand owns it (3 brands, 7%)

Demand

Weekly Amazon search volume, last 30 weeks — +20.9% search growth over the last 90 days.

Open Trend

Top negroni search terms

negroni26K/yr +22.6%5.0% conv.
negroni set4K/yr +14.6%1.6% conv.
campari negroni3K/yr +15.3%4.9% conv.

All search terms

Top negroni products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fashion Drinks | Crew Socken aus Bio Baumwolle im Negroni Design | 1 Paar Socken mit besticktem Motiv in Größe 42-46 | Geschenk Negroni

Fashion Drinks€15.795.0★6 rev

Campari Negroni - italienischer servierfertiger Pre-Dinner Cocktail aus dem Hause Campari - kombiniert mit dem Aroma von Gin und rotem Wermut - 1 x 0 5 Liter

Campari€18.694.5★853 rev

Fashion Drinks | Crew Socken aus Bio Baumwolle im Negroni Design | 1 Paar Socken mit besticktem Motiv in Größe 36-41 | Geschenk Negroni

Fashion Drinks€15.575.0★6 rev

Ardent Batch Premium Cocktails No. 1 The Negroni 25 2% vol. Vermouth-Gin-Bitter trinkfertiger Cocktail (1 x 0.5 l)

ARDENT BATCH€21.055.0★4 rev

Campari Negroni Geschenkset 1x 0 5 l Campari Negroni im Set mit 2 Gläsern italienischer servierfertiger Pre-Dinner Cocktail

Campari€29.664.5★853 rev

Newest

by launch date

Ardent Batch Premium Cocktails No. 1 The Negroni 25 2% vol. Vermouth-Gin-Bitter trinkfertiger Cocktail (1 x 0.5 l)

ARDENT BATCH€21.054 rev

9mo ago

Negroni Club I Retro Italo Classic Gin Cocktail Drink Rücken T-Shirt

Alkohol Designs - Bar Party Urlaub Karneval Saufen€14.010 rev

1y ago

Campari Negroni Geschenkset 1x 0 5 l Campari Negroni im Set mit 2 Gläsern italienischer servierfertiger Pre-Dinner Cocktail

Campari€29.66853 rev

1y ago

Tanqueray London Dry Gin Negroni Cocktail Drink Cocktail Collection 17 5% vol 500ml Einzelflasche

Tanqueray€11.67224 rev

2y ago

CONTE CAMILLO NEGRONI 30% VOL. 0 7L

CONTE CAMILLO€23.1141 rev

2y ago

What buyers say about negroni

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack25%

“Gut im Geschmack”

Alkoholgeschmack25%

“Der Drink passt nämlich erstaunlich gut”

Geschmack insgesamt17%

“schmeckt herausragend und ist gut gemischt”

Mischung/Verhältnis14%

“Die perfekte Mischung”

Bitter14%

“Bitter, ausgewogen und so, wie er sein soll”

Qualität insgesamt6%

“Einfach perfekt”

What buyers complain about

Geschmack50%

“Geschmackssache”

Geschmack insgesamt25%

“Leider nicht wirklich mein Geschmack”

Benutzerfreundlichkeit25%

“Schwierig wieder zu verschließen”

Top return reasons

Gesamtgröße100%

Common questions

Is negroni profitable to sell on Amazon Germany?: The niche generates €36K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Skip it (47/100).
How competitive is the negroni niche?: 9 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in negroni?: Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Benutzerfreundlichkeit. The return rate is 0.1%.
What does it cost to enter the negroni niche?: Listings span €11.67–€29.66; the average listing price is €18.96 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.