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Nappy Reisekissen

Fail

Demand is soft, at -65.9% this quarter, so Nappy Reisekissen is a Fail.

Flapen Score
31
31 / 100
Ranks 2,395 of 2,560 Fashion niches · −15 vs the category median of 46
Market size
€75K/yr163K searches / yr
90-day growth
-65.9%search demand this quarter
Competition
84%top-5 click share · 9 brands · 13 sellers

Flapen Score

Nappy Reisekissen against its category

The dotted line is the Fashion average. Past it, Nappy Reisekissen is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nappy Reisekissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Nappy Reisekissen 163K times last year and spent an estimated €75K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-65.9%
Conversion, latest week
2.3%
Market size, estimated
€75Ka year
Peak month
December4.2× the quietest month
Top search term
nappy reisekissen71K searches a year

02 · Price

A sale here is worth €20.14.

Listings sell for €20.14 on average, from €14.01 to €24.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €20.14 that is €5K to €10K a year per listing.

Average price
€20.14inside the $15 to $100 sweet spot
Price range
€14.01–€24.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #72 within Zubehör. It carries 2,539 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#72in Zubehör
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
2,539per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nappy Reisekissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Brand 146%
  • Brand 222%
  • Brand 313%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 7%)

Demand

Nappy Reisekissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Nappy Reisekissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nappy reisekissen71K/yr
  • snooze loop22K/yr
  • nappy18K/yr
  • snoozeloop8K/yr
  • dreamjoys reisekissen7K/yr
  • voyaro5K/yr
  • dreamjoys nappy10K/yr
  • snoozeloop reisekissen4K/yr
  • dreamjoys4K/yr
  • voyager snoozeloop nackenkissen2K/yr

Reviews and returns

What reviews say buyers love and hate about Nappy Reisekissen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Komfort insgesamt”
12%of negative reviews mention “Gesamtgröße”
5.3%of orders come back
“Größe XL fällt klein aus”
A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nappy Reisekissen questions

Answered from the same tracked data.