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Namenskette

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 0.1% of searches, so Namenskette is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 2,560 Fashion niches · +7 vs the category median of 46
Market size
€14K/yr437K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
32%top-5 click share · 33 brands · 45 sellers

Flapen Score

Namenskette against its category

The dotted line is the Fashion average. Past it, Namenskette is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Namenskette market on Amazon at a glance

Shoppers on Amazon Germany searched for Namenskette 437K times last year and spent an estimated €14K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
0.1%
Market size, estimated
€14Ka year
Peak month
December3.4× the quietest month
Top search term
kette mit namen67K searches a year

02 · Price

A sale here is worth €21.76.

Listings sell for €21.76 on average, from €8.40 to €68.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €21.76 that is €0 to €2K a year per listing.

Average price
€21.76inside the $15 to $100 sweet spot
Price range
€8.40–€68.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #2,320 within Bijouterie. It carries 374 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
43%
Out of stock, average day
1.2%
Average rank
#2,320in Bijouterie
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
374per listing
Listings tracked
54

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Namenskette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

45

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

32%

Top 20: 73%

Open market

35%

  • Brand 115%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Namenskette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Namenskette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kette mit namen67K/yr
  • personalisierte kette54K/yr
  • kette personalisiert43K/yr
  • namenskette personalisiert40K/yr
  • namenskette36K/yr
  • personalisierte kette damen30K/yr
  • kette mit gravur24K/yr
  • personalisierter schmuck25K/yr
  • namenskette silber 92515K/yr
  • kette mit namen der kinder12K/yr

Reviews and returns

What reviews say buyers love and hate about Namenskette

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Dreck”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Namenskette questions

Answered from the same tracked data.