Nackenkissen
MaybeShoppers spend an estimated $1.4M a year here. But demand is soft, at -3.7% this quarter, so Nackenkissen is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 2,560 Fashion niches · +10 vs the category median of 4656
- Market size
- €1.4M/yr2.4M searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 46%top-5 click share · 25 brands · 35 sellers
Flapen Score
Nackenkissen against its category
The dotted line is the Fashion average. Past it, Nackenkissen is stronger. Inside it, weaker.
Market
The Nackenkissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Nackenkissen 2.4M times last year and spent an estimated €1.4M. The top 5 brands take 61% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €1.4Ma year
- Peak month
- August1.7× the quietest month
- Top search term
- nackenkissen flugzeug1.1M searches a year
02 · Price
A sale here is worth €18.36.
Listings sell for €18.36 on average, from €7.77 to €51.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At €18.36 that is €46K to €55K a year per listing.
- Average price
- €18.36inside the $15 to $100 sweet spot
- Price range
- €7.77–€51.82
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €46K–€55K
- Returns
- 4.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #27 within Zubehör. It carries 4,906 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #27in Zubehör
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,906per listing
- Listings tracked
- 37
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Nackenkissen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FLOWZOOM Comfy Nackenkissen Flugzeug & Auto - Einstellbares Memory Foam Reisekissen mit flexiblen Druckknöpfen für 360 Stütze atmungsaktiver weicher Bezug - inkl. Transportbeutel - Grau
- Price
- €24.20
- Rating
- 4.4/5
- Reviews
- 11,409
- Age
- 6y ago

Cirorld Nackenkissen Flugzeug Nackenhörnchen Erwachsene Reisekissen Memory Foam Verstellbares Kompaktes Nackenkissen Reise Ergonomisches Weich Atmungsaktiv mit Ohrstöpseln Augenmaske Tragetasche
- Price
- €14.01
- Rating
- 4.4/5
- Reviews
- 4,746
- Age
- 2y ago

Far win Reisekissen 100% Reiner Memory-Schaum U-förmiges Nackenkissen super leicht tragbar ideal für Flugzeugstuhl Auto Zuhause Büro Schlaf (grau)
- Price
- €8.00
- Rating
- 4.4/5
- Reviews
- 3,279
- Age
- 1y ago

FLOWZOOM Comfy Nackenkissen für Flugzeug & Auto - Einstellbares Memoryschaum Nackenhörnchen mit flexiblen Druckknöpfen für 360 Stütze atmungsaktiver waschbarer Bezug - inkl. Beutel - Schwarz
- Price
- €24.28
- Rating
- 4.4/5
- Reviews
- 11,409
- Age
- 2y ago

Yomisee Nackenkissen Flugzeug Reisekissen Auto aus Memory Foam mit samtweichem Bezug Nackenhörnchen Erwachsene für Reisen Camping Büro und Haus (Rosa)
- Price
- €10.48
- Rating
- 4.3/5
- Reviews
- 1,672
- Age
- 3y ago
Trending
estimated 90-day click momentum
EcoSchlaf TravelBuddy Reisekissen kleines Nackenkissen für Flugzeug Camping Auto Bus Zug einstellbares Travel Pillow aus Memory Foam ergonomisches Kissen für Outdoor & Reise (Grau)
- Price
- €28.78
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 8mo ago

FLOWZOOM Comfy Nackenkissen für Flugzeug & Auto - Einstellbares Memoryschaum Nackenhörnchen mit flexiblen Druckknöpfen für 360 Stütze atmungsaktiver waschbarer Bezug - inkl. Beutel - Schwarz
- Price
- €24.28
- Rating
- 4.4/5
- Reviews
- 11,409
- Age
- 2y ago

Makimoo Memory Foam Reisekissen Nackenkissen bequem und leicht ideal zum Schlafen im Flugzeug Auto Zug Bus und zu Hause kommt mit Aufbewahrungstasche (Schwarz)
- Price
- €8.34
- Rating
- 4.3/5
- Reviews
- 2,809
- Age
- 3y ago

JetsCush Nackenkissen Flugzeug Aufblasbar Reisekissen Flugzeug Kompaktes Nackenkissen Aufblasbar Leichtes Nackenhörnchen Erwachsene für Flugzeug Zug Büro Grau
- Price
- €8.51
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 1y ago

Reisekissen VOLAR | Ergonomisches Nackenkissen mit Memory-Foam | Kleines Kopfkissen für Reisen im Auto Flugzeug Zug Hotel & Camping | Thermoregulierender Bezug | Kissen Outdoor & Reise 40x25x10 cm
- Price
- €24.72
- Rating
- 4.6/5
- Reviews
- 5,546
- Age
- 10y ago
Newest
by launch date
AUVON Nackenkissen Flugzeug mit Verstellbarer Kinnstütze Reisekissen ergonomische 360 Stütze an Kopf & Nacken Nackenhörnchen atmungsaktiv gegen Nackenverspannungen auf Reisen für Flugzeug Auto Zug
- Price
- €20.35
- Rating
- 3.9/5
- Reviews
- 133
- Age
- 6mo ago

EcoSchlaf TravelBuddy Reisekissen kleines Nackenkissen für Flugzeug Camping Auto Bus Zug einstellbares Travel Pillow aus Memory Foam ergonomisches Kissen für Outdoor & Reise (Grau)
- Price
- €28.78
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 8mo ago
![NATURBUMMLER Reisekissen Memory Foam [SafeSleep+] Kleines Campingkissen (50x30x10cm) waschbar & kompakt perfekt für Camping Zelten Outdoor & Urlaub (Grau)](https://m.media-amazon.com/images/I/41RMMVkdmjL.jpg)
NATURBUMMLER Reisekissen Memory Foam [SafeSleep+] Kleines Campingkissen (50x30x10cm) waschbar & kompakt perfekt für Camping Zelten Outdoor & Urlaub (Grau)
- Price
- €23.79
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

Dreamjoys Reisekissen Flugzeug Nackenkissen Reise Travel Pillow Kissen Flugzeug Reisekissen Memory Foam Ideal Für Reisen Mit Auto Zug
- Price
- €20.79
- Rating
- 4.1/5
- Reviews
- 506
- Age
- 1y ago

Egret Reisekissen aus 100% reinem Memory-Schaum Nackenkissen für Flugzeug Reisen Auto Zuhause und Büro mit waschbarem Bezug (Rosa)
- Price
- €9.07
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
35
Est. top-5 brand share
61%
Top 20: 95%
Est. top-5 click share
46%
Top 20: 82%
Open market
35%
- FLOWZOOM27%
- Cirorld16%
- Far win8%
- Yomisee5%
- Proglobe5%
- Gosider4%
Demand
Nackenkissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Nackenkissen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nackenkissen flugzeug1.1M/yr
- reisekissen332K/yr
- nackenhörnchen165K/yr
- nackenkissen auto116K/yr
- nackenkissen reise94K/yr
- reisekissen flugzeug123K/yr
- nackenhörnchen erwachsene66K/yr
- travel pillow68K/yr
- flugzeug kissen79K/yr
- reise nackenkissen56K/yr
Reviews and returns
What reviews say buyers love and hate about Nackenkissen
We read the reviews and the return reasons for every product selling here.
“Größe XL fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nackenkissen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









