Is nachthemd herren profitable to sell on Amazon Germany?

The niche generates €58K/yr across 127 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the nachthemd herren niche?

25 brands and 42 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in nachthemd herren?

Top complaints mined from reviews: Kratzfestigkeit, Gesamtgröße, Schweißresistenz. The return rate is 2.9%.

When does demand for nachthemd herren peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the nachthemd herren niche?

Listings span €12.91–€52.18; the average listing price is €21.68 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.

nachthemd herren

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-31.2% this quarter) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great€21.68

avg listing price — sweet spot $15–$100

Price range

Great€12.91–€52.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great222.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€58K

€58K/yr · 201K searches

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, nachthemd herren is a €58K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

nachthemd herren market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €33K–€43K; units × avg price
Conversion rate: 1.3%
Avg BSR: #949
Page quality: 0%
Prime: 67%
Sponsored: 74%
Out of stock: 16.9%
Avg brand age: 44 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

16%

Top 20: 43%

Open market

30%

Enjoyoself16%
Yukiuiny14%
Uniexcosm13%
Götzburg10%
Henry Terre9%
Normann7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top nachthemd herren search terms

nachthemd herren83K/yr -42.9%0.5% conv.
nachthemd herren kurzarm15K/yr +48.3%0.6% conv.
herren nachthemd kurzarm11K/yr +31.9%1.0% conv.
herren nachthemd17K/yr -25.9%0.4% conv.
herren-nachthemden11K/yr +5.3%0.3% conv.
herrennachthemd7K/yr -24.8%0.4% conv.
nachthemd herren langarm13K/yr -63.4%0.1% conv.
herren nachthemd langarm14K/yr -66.7%0.7% conv.
nachthemd herren baumwolle5K/yr -25.0%0.5% conv.
nachthemd männer7K/yr -44.8%0.4% conv.

All search terms

Top nachthemd herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herren Nachthemd Kurzärmlig Pyjamaoberteil Baumwolle Lufitg Rundhals Sleepshirt mit Brusttasche für Krankenhaus Schwarz L

Yukiuiny€18.664.2★61 rev

Normann Herren Kurzarm Nachthemd mit edlen Frontprint und V-Hals - auch in Übergröße Farbe:blau Größe:52-54

Normann€24.874.3★9 rev

Götzburg Herren Nachthemd Nachtwäsche 54

Götzburg€29.714.8★37 rev

Uniexcosm Nachthemd Herren Kurzarm Schlafshirt Rundhals Einteiliger Schlafanzugoberteile Pyjama Tops Bequem Nachtwäsche Sleepshirt mit Knopfleiste und Brusttasche Grau XXL

Uniexcosm€13.514.6★363 rev

Götzburg Herren Nachthemd Langarm Bedruckt 56

Götzburg€34.134.7★356 rev

Newest

by launch date

SLIMBELLE Herren Nachthemd ärmellos Langes Schlafshirt Leicht Pyjama Herren Luftig Pyjamaoberteil Unifarben Nachtwäsche

SLIMBELLE€19.090 rev

2mo ago

Normann Herren Kurzarm Nachthemd im edlen Minimal-Print - Sleepshirt auch in Übergrößen Farbe:Marine Größe:52/54

Normann€24.501 rev

4mo ago

FEOYA Nachthemd Herren Kurzarm Schlafshirt Männer Einteiliger Schlafanzug Langes Pyjama Tops Nachtwäsche Sleepshirt Schwarz

FEOYA€16.1516 rev

6mo ago

Normann Herren Kurzarm Nachthemd mit edlen Frontprint und V-Hals - auch in Übergröße Farbe:blau Größe:52-54

Normann€24.879 rev

1y ago

Schiesser Herren Nachthemd Bigshirt Kurzarm Single-Jersey - Comfort Nightwear

Schiesser€39.481 rev

1y ago

What buyers say about nachthemd herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“hat eine super Qualität”

Gesamtgröße12%

“Super Passform”

Preis-Leistungs-Verhältnis12%

“Und der Preis, toll”

Komfort insgesamt11%

“Sitzt angenehm”

Materialqualität6%

“Das Material ist schön weich”

Weiches Gefühl4%

“schön weich”

Waschechtheit4%

“Gute Qualität, nach dem Waschen sieht es aus wie neu”

beworben Vs Tatsächliches Produkt3%

“Passt, wie angegossen”

Farbe3%

“Was schön wäre, das Nachthemd in mehr Unifarben, die bedruckten sehen etwas kindlich aus”

Geeignet für Maschinenwäsche3%

“Form wird auch beim Waschen gehalten”

What buyers complain about

Kratzfestigkeit20%

“Kratzt ein wenig”

Gesamtgröße15%

“Sitzt sehr eng obwohl eine Nummer größer bestellt”

Schweißresistenz10%

“Vom Ansehen und Angreifen schwitze ich schon”

Komfort insgesamt10%

“Stoff fühlt sich unangenehm an”

Gewicht leicht10%

“ist keine leichte Baumwolle”

Schulterpassform5%

“Bezüglich der Größe sollte man lieber eine Nummer größer wählen, da die Passform besonders an den Schultern eher schmal ist”

Top return reasons

Gesamtgröße60%

Materialqualität8%

Breite6%

Farbe5%

Länge5%

Geruch2%

Komfort insgesamt2%

Nähen/Finish/Polieren2%

Nacken fit2%

Dünn2%

Common questions

Is nachthemd herren profitable to sell on Amazon Germany?: The niche generates €58K/yr across 127 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the nachthemd herren niche?: 25 brands and 42 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in nachthemd herren?: Top complaints mined from reviews: Kratzfestigkeit, Gesamtgröße, Schweißresistenz. The return rate is 2.9%.
When does demand for nachthemd herren peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the nachthemd herren niche?: Listings span €12.91–€52.18; the average listing price is €21.68 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.