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Nachthemd Herren

Maybe

The top 5 products take only 16% of clicks. But demand is soft, at -31.2% this quarter, so Nachthemd Herren is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,560 Fashion niches · +5 vs the category median of 46
Market size
€58K/yr201K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
16%top-5 click share · 25 brands · 42 sellers

Flapen Score

Nachthemd Herren against its category

The dotted line is the Fashion average. Past it, Nachthemd Herren is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nachthemd Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachthemd Herren 201K times last year and spent an estimated €58K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
1.3%
Market size, estimated
€58Ka year
Peak month
December2.7× the quietest month
Top search term
nachthemd herren83K searches a year

02 · Price

A sale here is worth €21.68.

Listings sell for €21.68 on average, from €12.91 to €52.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €21.68 that is €0 to €2K a year per listing.

Average price
€21.68inside the $15 to $100 sweet spot
Price range
€12.91–€52.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #949 within Nachtwäsche & Bademäntel. It carries 223 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
67%
Out of stock, average day
16.9%
Average rank
#949in Nachtwäsche & Bademäntel
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
223per listing
Listings tracked
127

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nachthemd Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

42

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

16%

Top 20: 43%

Open market

30%

  • Brand 116%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Nachthemd Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Nachthemd Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nachthemd herren83K/yr
  • nachthemd herren kurzarm15K/yr
  • herren nachthemd kurzarm11K/yr
  • herren nachthemd17K/yr
  • herren-nachthemden11K/yr
  • herrennachthemd7K/yr
  • nachthemd herren langarm13K/yr
  • herren nachthemd langarm14K/yr
  • nachthemd herren baumwolle5K/yr
  • nachthemd männer7K/yr

Reviews and returns

What reviews say buyers love and hate about Nachthemd Herren

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Kratzfestigkeit”
2.9%of orders come back
“Kratzt ein wenig”
A buyer, on “Kratzfestigkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nachthemd Herren questions

Answered from the same tracked data.