Skip to content

Muff

Fail

Demand is soft, at -84.7% this quarter, so Muff is a Fail.

Flapen Score
33
33 / 100
Ranks 2,320 of 2,560 Fashion niches · −13 vs the category median of 46
Market size
€20K/yr74K searches / yr
90-day growth
-84.7%search demand this quarter
Competition
64%top-5 click share · 12 brands · 14 sellers

Flapen Score

Muff against its category

The dotted line is the Fashion average. Past it, Muff is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muff market on Amazon at a glance

Shoppers on Amazon Germany searched for Muff 74K times last year and spent an estimated €20K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-84.7%
Conversion, latest week
1.3%
Market size, estimated
€20Ka year
Peak month
December40.4× the quietest month
Top search term
muff37K searches a year

02 · Price

A sale here is worth €21.42.

Listings sell for €21.42 on average, from €7.71 to €39.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €21.42 that is €0 to €2K a year per listing.

Average price
€21.42inside the $15 to $100 sweet spot
Price range
€7.71–€39.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
9.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #104 within Accessoires. It carries 429 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
30.9%
Average rank
#104in Accessoires
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
429per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Muff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 211%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (6 brands, 15%)

Demand

Muff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 40.4×

Search terms

Top Muff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muff37K/yr
  • armwärmer & muffs für damen13K/yr
  • handmuff13K/yr
  • muff handwärmer8K/yr
  • handmuff lammfell4K/yr

Reviews and returns

What reviews say buyers love and hate about Muff

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Wärme”
31%of negative reviews mention “Materialqualität”
9.2%of orders come back
“Billiges Material”
A buyer, on “Materialqualität”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Muff questions

Answered from the same tracked data.