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Mütze Mit Ohren

Fail

Demand is soft, at -95.5% this quarter, so Mütze Mit Ohren is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€33K/yr106K searches / yr
90-day growth
-95.5%search demand this quarter
Competition
37%top-5 click share · 15 brands · 20 sellers

Flapen Score

Mütze Mit Ohren against its category

The dotted line is the Fashion average. Past it, Mütze Mit Ohren is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mütze Mit Ohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Mütze Mit Ohren 106K times last year and spent an estimated €33K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-95.5%
Conversion, latest week
2.4%
Market size, estimated
€33Ka year
Peak month
December14.4× the quietest month
Top search term
mütze mit ohrenklappen47K searches a year

02 · Price

A sale here is worth €12.73.

Listings sell for €12.73 on average, from €5.94 to €21.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €12.73 that is €0 to €1K a year per listing.

Average price
€12.73under the $15 to $100 sweet spot
Price range
€5.94–€21.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
6.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #526 within Accessoires. It carries 455 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
14.2%
Average rank
#526in Accessoires
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
455per listing
Listings tracked
26

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mütze Mit Ohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

37%

Top 20: 89%

Open market

28%

  • Brand 125%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Mütze Mit Ohren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Mütze Mit Ohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mütze mit ohrenklappen47K/yr
  • mütze mit ohrenschutz8K/yr
  • mütze ohrenklappen9K/yr
  • mütze mit ohrenklappen damen17K/yr
  • wintermütze herren mit ohrenklappen15K/yr
  • wintermütze mit ohrenklappen10K/yr

Reviews and returns

What reviews say buyers love and hate about Mütze Mit Ohren

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Wärme”
19%of negative reviews mention “Gesamtgröße”
6.8%of orders come back
“Auzer Größen Einstellungen geht erst ab Größen 55-56 los”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mütze Mit Ohren questions

Answered from the same tracked data.