Is Mütze Mit Led Licht profitable to sell on Amazon Germany?

Flapen scores Mütze Mit Led Licht 29 out of 100 on Amazon Germany, a Fail. Shoppers spend €35K a year across 17 tracked products. 0 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -93.5% in the last 90 days.

How competitive is the Mütze Mit Led Licht niche on Amazon Germany?

10 brands and 14 sellers compete in Mütze Mit Led Licht on Amazon Germany. The top 5 Mütze Mit Led Licht products take 63% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Mütze Mit Led Licht?

Mütze Mit Led Licht buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Haltbarkeit. An estimated 1.8% of orders come back.

When does demand for Mütze Mit Led Licht peak?

Search demand for Mütze Mit Led Licht on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 124.1× the quietest.

What does it cost to enter the Mütze Mit Led Licht niche?

Mütze Mit Led Licht sells for €9.95 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.54 to €18.20. The average product has 3,823 reviews, the count a new listing must catch up to.

Mütze Mit Led Licht

Fail

Demand is soft, at -93.5% this quarter, so Mütze Mit Led Licht is a Fail.

Flapen Score: 29
29 / 100Ranks 2,449 of 2,560 Fashion niches · −17 vs the category median of 46
Market size: €35K/yr295K searches / yr
90-day growth: -93.5%search demand this quarter
Competition: 63%top-5 click share · 10 brands · 14 sellers

Flapen Score

Mütze Mit Led Licht against its category

The dotted line is the Fashion average. Past it, Mütze Mit Led Licht is stronger. Inside it, weaker.

29Fail

This niche Category average

See the method

Market

The Mütze Mit Led Licht market on Amazon at a glance

Shoppers on Amazon Germany searched for Mütze Mit Led Licht 295K times last year and spent an estimated €35K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -93.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months: 295K
Growth, 90 days vs prior 90: -93.5%
Conversion, latest week: 1.2%
Market size, estimated: €35Ka year
Peak month: December124.1× the quietest month
Top search term: mütze mit licht175K searches a year

02 · Price

A sale here is worth €9.95.

Listings sell for €9.95 on average, from €6.54 to €18.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €9.95 that is €7K to €10K a year per listing.

Average price: €9.95under the $15 to $100 sweet spot
Price range: €6.54–€18.20
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: €7K–€10K
Returns: 1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #476 within Accessoires. It carries 3,823 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 10.0%
Average rank: #476in Accessoires
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 3,823per listing
Listings tracked: 17

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Mütze Mit Led Licht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

Brand 129%
Brand 221%
Brand 316%
Brand 412%
Brand 56%
Brand 64%
Open — no brand owns it (4 brands, 11%)

Demand

Mütze Mit Led Licht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 124.1×

Search terms

Top Mütze Mit Led Licht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mütze mit licht175K/yr -95.4%2.5% conv.
led mütze18K/yr -87.4%0.4% conv.
kappe mit licht5K/yr -64.8%0.8% conv.
mütze mit led9K/yr -87.9%2.0% conv.
mütze mit led licht17K/yr -95.3%2.2% conv.
mütze mit lampe12K/yr -92.7%4.7% conv.
mütze led10K/yr -91.2%2.2% conv.
mütze mit stirnlampe4K/yr -83.9%2.0% conv.
haube mit licht15K/yr -96.0%2.1% conv.
mütze mit licht herren7K/yr -93.5%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Mütze Mit Led Licht

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Wärme”

20%of negative reviews mention “Gesamtgröße”

1.8%of orders come back

“passt wackelt hat luft”

A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mütze Mit Led Licht questions

Answered from the same tracked data.

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