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Mütze Herren

Fail

Demand is soft, at -82.4% this quarter, so Mütze Herren is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€504K/yr4.3M searches / yr
90-day growth
-82.4%search demand this quarter
Competition
21%top-5 click share · 56 brands · 222 sellers

Flapen Score

Mütze Herren against its category

The dotted line is the Fashion average. Past it, Mütze Herren is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mütze Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Mütze Herren 4.3M times last year and spent an estimated €504K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -82.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €504K a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-82.4%
Conversion, latest week
1.0%
Market size, estimated
€504Ka year
Peak month
December20.4× the quietest month
Top search term
mütze herren967K searches a year

02 · Price

A sale here is worth €12.23.

Listings sell for €12.23 on average, from €5.00 to €29.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At €12.23 that is €15K to €18K a year per listing.

Average price
€12.23under the $15 to $100 sweet spot
Price range
€5.00–€29.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
€15K–€18K
Returns
5.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #118 within Accessoires. It carries 7,394 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
11.5%
Average rank
#118in Accessoires
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
7,394per listing
Listings tracked
108

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mütze Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

222

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

21%

Top 20: 51%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Mütze Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.4×

Search terms

Top Mütze Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mütze herren967K/yr
  • mütze464K/yr
  • beanie202K/yr
  • mütze damen819K/yr
  • beanie herren282K/yr
  • beanie damen200K/yr
  • mützen85K/yr
  • mützen herren95K/yr
  • herren mütze135K/yr
  • dünne mütze herren33K/yr

Reviews and returns

What reviews say buyers love and hate about Mütze Herren

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
34%of negative reviews mention “Gesamtgröße”
5.8%of orders come back
“Fällt total klein aus”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mütze Herren questions

Answered from the same tracked data.