mütze grau
Skip itSoft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€20.04avg listing price — sweet spot $15–$100
Price range
Good€7.20–€34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad5,147.71avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€10K€10K/yr · 151K searches
Growth
Bad-88.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mütze grau is a €10K/yr Amazon Germany market (151K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
mütze grau market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €25K–€30K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,140
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 49%
- Out of stock
- 13.9%
- Avg brand age
- 55 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
149
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
24%
Top 20: 49%
Open market
9%
- Barts57%
- VAUDE27%
- French Fitness Revolution3%
- Carhartt2%
- Columbia1%
- FUQILA1%
- Open — no brand owns it (13 brands, 9%)
Demand
Weekly Amazon search volume, last 23 weeks — -88.6% search growth over the last 90 days.Top mütze grau search terms
- barts18K/yr
- barts mütze damen64K/yr
- vaude mütze7K/yr
- barts mütze23K/yr
- vaude mütze herren7K/yr
- mütze grau6K/yr
- mütze barts damen9K/yr
- mütze barts5K/yr
- mütze grau damen5K/yr
- mütze damen barts7K/yr
Top mütze grau products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VAUDE Mütze Edo Beanie III in Grau Warme & atmungsaktive Wintermütze - Unisex Beanie-Mütze in Rippstrick-Optik - Thermomütze ausgekleidet mit weichem Fleece - Made in Germany
VAUDE€14.274.4★876 rev
Barts Damen Witzia Beanie Baskenmütze Grau (Heather Grey 0002) One Size (Herstellergröße: Uni)
Barts€25.624.6★447 rev
Barts Strickmütze Beanie Winter-Mütze Vinson 3127 Toffee 09
Barts€27.814.7★178 rev
Barts Damen WUPPER Cap WUPPER-Kappe Sand Uni
Barts€20.433.6★11 rev
Barts Melange Jamaica Flatcap Schirmmütze Schiebermütze Leinencap Baumwollcap Herren - mit Schirm Futter Futter Sommer Frühling-Sommer - One Size blau
Barts€28.114.2★223 rev
Newest
by launch date
Barts Smoothe Cap Basecap Baseballcap Baumwollcap Damen/Herren - Metallschnalle mit Schirm Frühling-Sommer Herbst-Winter Frühjahr Sommer Herbst Winter - One Size cremeweiß
Barts€28.240 rev
Barts Begonia Visor Sonnenvisor Damenvisor Damen/Herren - mit Schirm Frühling-Sommer Frühjahr Sommer - One Size cremeweiß
Barts€28.841 rev
Barts Kinabalu Beanie Mütze D39Winter Unisex
Barts€21.990 rev
Barts Beanie Vinson Strickmütze mit Hunde-Patches 3127 Green 14
Barts€28.06178 rev
VAUDE Cuba Libre Cap III
VAUDE€18.1158 rev
Trending
90-day click momentumBarts Begonia Visor Sonnenvisor Damenvisor Damen/Herren - mit Schirm Frühling-Sommer Frühjahr Sommer - One Size cremeweiß
Barts€28.845.0★
Barts Smoothe Cap Basecap Baseballcap Baumwollcap Damen/Herren - Metallschnalle mit Schirm Frühling-Sommer Herbst-Winter Frühjahr Sommer Herbst Winter - One Size cremeweiß
Barts€28.240.0★
Barts Damen WUPPER Cap WUPPER-Kappe Sand Uni
Barts€20.433.6★
Barts Melange Jamaica Flatcap Schirmmütze Schiebermütze Leinencap Baumwollcap Herren - mit Schirm Futter Futter Sommer Frühling-Sommer - One Size blau
Barts€28.114.2★
VAUDE Cuba Libre Cap III
VAUDE€18.114.0★
What buyers say about mütze grau
What buyers praise and complain about, mined from review topics.What buyers love
“cool & warm”
“Passt”
“Super Qualität”
“bequem”
“Genau wie auf dem Bild”
“der Farbton bleibt bisher bestehen.”
“Für den Preis ideal”
“schönes weiches Material”
“Ideale Winterbekleidung”
“Leicht und angenehm zu tragen”
What buyers complain about
“Fällt klein aus”
“Qualität mangelhaft”
“Markenlogo fällt leider extrem auf durch die Rote Farbe”
“Nahtstelle an der Krempe löst sich”
“Hält nicht warm - selbst bei +5°C”
“Fusselt schon am 2. Tag”
“Artikel war gebraucht”
“Hält nicht warm - selbst bei +5°C”
“Geruch unaushaltbar”
“Die Mütze ist auch nicht besonders elastisch”
Top return reasons
Common questions
- Is mütze grau profitable to sell on Amazon Germany?
- The niche generates €10K/yr across 96 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -88.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the mütze grau niche?
- 19 brands and 149 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in mütze grau?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 6.7% — above our launch gate.
- What does it cost to enter the mütze grau niche?
- Listings span €7.20–€34.31; the average listing price is €20.04 (sweet spot $15–$100). The average incumbent carries 5,148 reviews — the moat a new listing must climb.