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Mütze Grau

Fail

Demand is soft, at -88.6% this quarter, so Mütze Grau is a Fail.

Flapen Score
33
33 / 100
Ranks 2,320 of 2,560 Fashion niches · −13 vs the category median of 46
Market size
€10K/yr151K searches / yr
90-day growth
-88.6%search demand this quarter
Competition
24%top-5 click share · 19 brands · 149 sellers

Flapen Score

Mütze Grau against its category

The dotted line is the Fashion average. Past it, Mütze Grau is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mütze Grau market on Amazon at a glance

Shoppers on Amazon Germany searched for Mütze Grau 151K times last year and spent an estimated €10K. The top 5 brands take 90% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-88.6%
Conversion, latest week
0.3%
Market size, estimated
€10Ka year
Top search term
barts18K searches a year

02 · Price

A sale here is worth €20.04.

Listings sell for €20.04 on average, from €7.20 to €34.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €20.04 that is €0 to €2K a year per listing.

Average price
€20.04inside the $15 to $100 sweet spot
Price range
€7.20–€34.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #1,140 within Accessoires. It carries 5,148 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
75%
Out of stock, average day
13.9%
Average rank
#1,140in Accessoires
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
5,148per listing
Listings tracked
96

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Mütze Grau products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

€0€206€412€618€8241101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

149

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 49%

Open market

9%

  • Barts57%
  • VAUDE27%
  • French Fitness Revolution3%
  • Carhartt2%
  • Columbia1%
  • FUQILA1%
  • Open — no brand owns it (13 brands, 9%)

Demand

Mütze Grau search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Mütze Grau search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barts18K/yr
  • barts mütze damen64K/yr
  • vaude mütze7K/yr
  • barts mütze23K/yr
  • vaude mütze herren7K/yr
  • mütze grau6K/yr
  • mütze barts damen9K/yr
  • mütze barts5K/yr
  • mütze grau damen5K/yr
  • mütze damen barts7K/yr

Reviews and returns

What reviews say buyers love and hate about Mütze Grau

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Wärme”
40%of negative reviews mention “Gesamtgröße”
6.7%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mütze Grau questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data