How competitive is the Mütze Grau niche on Amazon Germany?

19 brands and 149 sellers compete in Mütze Grau on Amazon Germany. The top 5 Mütze Grau products take 24% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Mütze Grau niche?

Mütze Grau sells for €20.04 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.20–€34.31. The average incumbent carries 5,148 reviews — the moat a new listing must climb.

Mütze Grau

soft demand (-88.6% this quarter) — Mütze Grau doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 2,320 of 2,560 Fashion niches · −13 vs the category median of 46

This niche Category average · 2,560 niches

Is Mütze Grau profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mütze Grau is a €10K/yr Amazon Germany market (151K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.

Mütze Grau: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -88.6% over the last 90 days and 0.3% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr2K

Search volume / yr-88.6%151K

Conversion rate0.3%

Avg price€20.04

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers19 · 149

Top-5 product click share24%

Open market10%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 96 products

Top Mütze Grau products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VAUDE Mütze Edo Beanie III in Grau Warme & atmungsaktive Wintermütze - Unisex Beanie-Mütze in Rippstrick-Optik - Thermomütze ausgekleidet mit weichem Fleece - Made in Germany

Price: €14.27
Rating: 4.4/5
Reviews: 876
Age: 4y ago

Barts Damen Witzia Beanie Baskenmütze Grau (Heather Grey 0002) One Size (Herstellergröße: Uni)

Price: €25.62
Rating: 4.6/5
Reviews: 447
Age: 6y ago

Barts Strickmütze Beanie Winter-Mütze Vinson 3127 Toffee 09

Price: €27.81
Rating: 4.7/5
Reviews: 178
Age: 10y ago

Barts Damen WUPPER Cap WUPPER-Kappe Sand Uni

Price: €20.43
Rating: 3.6/5
Reviews: 11
Age: 3y ago

Barts Melange Jamaica Flatcap Schirmmütze Schiebermütze Leinencap Baumwollcap Herren - mit Schirm Futter Futter Sommer Frühling-Sommer - One Size blau

Price: €28.11
Rating: 4.2/5
Reviews: 223
Age: 3y ago

Newest

by launch date

Barts Smoothe Cap Basecap Baseballcap Baumwollcap Damen/Herren - Metallschnalle mit Schirm Frühling-Sommer Herbst-Winter Frühjahr Sommer Herbst Winter - One Size cremeweiß

Price: €28.24
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Barts Begonia Visor Sonnenvisor Damenvisor Damen/Herren - mit Schirm Frühling-Sommer Frühjahr Sommer - One Size cremeweiß

Price: €28.84
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Barts Kinabalu Beanie Mütze D39Winter Unisex

Price: €21.99
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Barts Beanie Vinson Strickmütze mit Hunde-Patches 3127 Green 14

Price: €28.06
Rating: 4.7/5
Reviews: 178
Age: 2y ago

VAUDE Cuba Libre Cap III

Price: €18.11
Rating: 4.0/5
Reviews: 58
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

149

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

24%

Top 20: 49%

Open market

Barts57%
VAUDE27%
French Fitness Revolution3%
Carhartt2%
Columbia1%
FUQILA1%
Open — no brand owns it (13 brands, 9%)

Mütze Grau demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR0.3%Products96Brands19Top 5 Brands90%OOS Rate13.9%Rating4.5★Reviews5,148Avg BSR#1,140

Top Mütze Grau search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

barts18K/yr -53.5%0.0% conv.
barts mütze damen64K/yr -96.2%0.1% conv.
vaude mütze7K/yr -67.7%1.9% conv.
barts mütze23K/yr -91.1%0.4% conv.
vaude mütze herren7K/yr -71.8%2.3% conv.
mütze grau6K/yr -84.2%1.6% conv.
mütze barts damen9K/yr -95.4%0.0% conv.
mütze barts5K/yr -94.3%0.0% conv.
mütze grau damen5K/yr -96.3%2.0% conv.
mütze damen barts7K/yr -97.5%0.0% conv.

What reviews say buyers love and hate about Mütze Grau

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Wärme30%

“cool & warm”

Gesamtgröße17%

“Passt”

Qualität insgesamt15%

“Super Qualität”

Komfort insgesamt10%

“bequem”

beworben Vs Tatsächliches Produkt4%

“Genau wie auf dem Bild”

What buyers complain about

75% of reviews

Gesamtgröße40%

“Fällt klein aus”

Qualität insgesamt8%

“Qualität mangelhaft”

Farbe6%

“Markenlogo fällt leider extrem auf durch die Rote Farbe”

Nähen/Finish/Polieren6%

“Nahtstelle an der Krempe löst sich”

Wärme5%

“Hält nicht warm - selbst bei +5°C”

Mütze Grau return rate & reasons

Why buyers send it back, as a share of all return requests.

6.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

59%

2Farbe

13%

3Breite

4beworben Vs Tatsächliches Produkt

5Materialqualität

Common Mütze Grau questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mütze Grau 33/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 96 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -88.6% over the last 90 days.

Mütze Grau buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Farbe, the themes mined from the niche's reviews. Its return rate is 6.7% — above our launch gate.