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Moonboots

Fail

Shoppers spend an estimated $0 a year here, so Moonboots is a Fail.

Flapen Score
30
30 / 100
Ranks 2,425 of 2,560 Fashion niches · −16 vs the category median of 46
Market size
€0/yr458K searches / yr
90-day growth
-97.2%search demand this quarter
Competition
45%top-5 click share · 11 brands · 45 sellers

Flapen Score

Moonboots against its category

The dotted line is the Fashion average. Past it, Moonboots is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moonboots market on Amazon at a glance

Shoppers on Amazon Germany searched for Moonboots 458K times last year and spent an estimated €0. The top 5 brands take 91% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-97.2%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Top search term
moon boots201K searches a year

02 · Price

A sale here is worth €89.31.

Listings sell for €89.31 on average, from €27.22 to €176.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €89.31 that is €0 to €9K a year per listing.

Average price
€89.31inside the $15 to $100 sweet spot
Price range
€27.22–€176.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
11.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #7,543 within Schuhe. It carries 68 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
30%
Out of stock, average day
20.2%
Average rank
#7,543in Schuhe
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
68per listing
Listings tracked
33

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Moonboots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

45

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

7%

  • Brand 167%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Moonboots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 105.8× · 8 of 12 months tracked

Search terms

Top Moonboots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moon boots201K/yr
  • moonboots63K/yr
  • moon boots damen120K/yr
  • moon boot damen30K/yr
  • moon boot24K/yr
  • moonboot5K/yr
  • moonboots damen7K/yr
  • moon boots damen wasserdicht10K/yr

Reviews and returns

What reviews say buyers love and hate about Moonboots

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Wärme”
40%of negative reviews mention “Gesamtgröße”
11.0%of orders come back
“Passt nicht die große”
A buyer, on “Gesamtgröße”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Moonboots questions

Answered from the same tracked data.