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59

mokassins herren

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 95Conversion 4Competition 96Returns 2Price range 72Avg price 95Brand share 77Review moat 50Quality gap 84

Competition

Incredible16%

top-5 click share — an open shelf

Growth

Incredible+113.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible€34.16

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good€8.52–€127.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,521.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€71K

€71K/yr · 716K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, mokassins herren is a €71K/yr Amazon Germany market (716K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mokassins herren market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€51K–€68K
units × avg price
Conversion rate
0.3%
Avg BSR
#116
Page quality
0%
Prime
93%
Sponsored
92%
Out of stock
4.8%
Avg brand age
54 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

212

Top-5 brand share

58%

Top 20: 87%

Top-5 click share

16%

Top 20: 38%

Open market

39%

  • Amazon Essentials33%
  • Bruno Marc13%
  • Rieker5%
  • Geox4%
  • WirSSGut3%
  • VGPSFN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +113.7% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Top mokassins herren search terms

  • loafer herren201K/yr
  • mokassins herren162K/yr
  • slipper & mokassins für herren89K/yr
  • loafers herren37K/yr
  • herren slipper sommer19K/yr
  • slipper herren sommer22K/yr
  • herren mokassins24K/yr
  • herren loafer25K/yr
  • moccasins herren18K/yr
  • herren slipper leder23K/yr
All search terms

Top mokassins herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€3K6%€4K8%€6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mokassins herren

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Super Bequem”

Gesamtgröße18%

“super Passform”

Qualität insgesamt17%

“Qualität super”

Gewicht leicht7%

“trägt sich leicht”

Preis-Leistungs-Verhältnis3%

“Super Preis”

beworben Vs Tatsächliches Produkt2%

“genau wie in der Beschreibung angegeben”

Form/Stil2%

“Sehr elegant”

Lederqualität1%

“Gutes weiches Leder”

Design insgesamt1%

“Die Mokassin-Form gibt dem Ganzen einen eleganten Touch”

Dehnbarkeit/Erweiterbarkeit/Elastizität1%

“gut dehnbar”

What buyers complain about

Gesamtgröße39%

“Fällt kleiner aus”

Füße fit6%

“der Fuß rutscht schnell aus dem Sneaker!”

Haltbarkeit5%

“leider schnell defekt.”

Breite4%

“nichts für breitere Füße”

Materialqualität3%

“Das Material geht aber leider sehr schnell kaputt, vor allem am Knick”

Lederqualität3%

“Der Leder ist nicht gut gegerbt, ist hart und wird sich lange nicht auf den Fußanpassen”

Farbe3%

“Das größte Rätsel ist nur, wieso es diese Socken nicht in Hautfarbe gibt”

Schweißresistenz2%

“1 Stunde getragen, mehr geschwitzt als beim Sport treiben”

Qualität insgesamt2%

“Schlechte Qualität und Passform bei den mir gelieferten Adiletten”

Atmungsaktivität1%

“Dafür sind sie mir zu gummiartig, zu wenig atmungsaktiv und zu quietschig”

Top return reasons

Gesamtgröße56%
Füße fit12%
Breite9%
Materialqualität3%
Komfort insgesamt3%
Farbe2%
Qualität insgesamt2%
Länge2%
Geruch2%
Lederqualität1%

Common questions

Is mokassins herren profitable to sell on Amazon Germany?
The niche generates €71K/yr across 154 tracked products. 2 of 33 products launched in the last 360 days are still selling. 90-day search growth is +113.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the mokassins herren niche?
49 brands and 212 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in mokassins herren?
Top complaints mined from reviews: Gesamtgröße, Füße fit, Haltbarkeit. The return rate is 11.3% — above our launch gate.
When does demand for mokassins herren peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
What does it cost to enter the mokassins herren niche?
Listings span €8.52–€127.02; the average listing price is €34.16 (sweet spot $15–$100). The average incumbent carries 1,522 reviews — the moat a new listing must climb.