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Miraculous

weak search conversion (1.0%) — Miraculous doesn't clear our bar today.

Flapen Score

47
Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

Market size 33Growth 25Conversion 12Competition 84Returns 95Price range 71Avg price 81Brand share 18Review moat 41Quality gap 37
This niche Category average · 2,560 niches

Is Miraculous profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Miraculous is a €158K/yr Amazon Germany market (913K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 47/100.

Miraculous: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.5% over the last 90 days and 1.0% of searches end in a purchase.

€158K

revenue / yr

Units sold / yr13K
Search volume / yr-0.5%913K
Conversion rate1.0%
Avg price€17.44

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers15 · 262
Top-5 product click share31%
Open market7%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement82%
New entrants (1y)10· 1 succeeded
Avg rating4.5★
Avg reviews2,402

Top Miraculous products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€5K€9K€14K€19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

262

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

31%

Top 20: 72%

Open market

6%

  • BANDAI44%
  • Miraculous33%
  • PLAYMOBIL13%
  • corimori2%
  • Joytoy1%
  • Hifot1%
  • Open — no brand owns it (9 brands, 6%)

Miraculous demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume913KCVR1.0%Products57Brands15Top 5 Brands93%OOS Rate1.3%Rating4.5★Reviews2,402Avg BSR#334
60K40KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×

Top Miraculous search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • miraculous343K/yr
  • ladybug203K/yr
  • lady bug96K/yr
  • miraculous ladybug39K/yr
  • ladybug spielzeug39K/yr
  • playmobil miraculous28K/yr
  • lady bug spielzeug18K/yr
  • miraculous kwami12K/yr
  • ladybug puppe22K/yr
  • miraculous spielzeug13K/yr

What reviews say buyers love and hate about Miraculous

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geschenk Zweck22%

Schönes Geschenk

Qualität insgesamt17%

Verarbeitung super

beworben Vs Tatsächliches Produkt15%

Produkt ist wie abgebildet

Spaß/Unterhaltungserlebnis13%

Kinder freude

Gesamtgröße13%

Passt

What buyers complain about

89% of reviews
Haltbarkeit27%

schnell defekt

Preis-Leistungs-Verhältnis25%

Echt teuer

Gesamtgröße12%

Fällt klein aus

Qualität insgesamt11%

Müll

Materialqualität4%

Macht Kinder nur traurig - und das für einen Preis der sehr hoch ist im Vergleich zu Material und Qualität

Miraculous return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Defekt Material/Teile
12%
3Geschenk Zweck
11%
4Haltbarkeit
9%
5Materialqualität
7%

Common Miraculous questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Miraculous 47/100 on Amazon Germany — Skip it. The niche generates €158K/yr across 57 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -0.5% over the last 90 days.
Search demand for Miraculous on Amazon Germany peaks in Feb–Nov–Dec, where the busiest month runs 2.2× the quietest.