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55

mini schirm

Worth a look

Shows a sweet-spot price point ($19.31 avg), but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 68Conversion 38Competition 77Returns 57Price range 70Avg price 86Brand share 49Review moat 25Quality gap 81

Avg price

Great€19.31

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Price range

Good€7.66–€32.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.5%

90-day search growth — must beat 0% to launch

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,487.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€56K

€56K/yr · 96K searches

According to Flapen's Amazon Germany niche tracking, mini schirm is a €56K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep–Oct–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mini schirm market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€39K–€48K
units × avg price
Conversion rate
3.0%
Avg BSR
#66
Page quality
0%
Prime
89%
Sponsored
64%
Out of stock
10.2%
Avg brand age
41 months
Avg seller age
199 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

57

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

21%

  • Knirps50%
  • Copulan8%
  • Doppler7%
  • Aolso7%
  • BAODINI4%
  • Coztie3%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +49.5% search growth over the last 90 days.
6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.4×

Top mini schirm search terms

  • knirps mini ultralight29K/yr
  • mini regenschirm ultraleicht19K/yr
  • knirps regenschirm mini10K/yr
  • kleiner regenschirm mini6K/yr
  • minischirm6K/yr
  • mini knirps für handtasche5K/yr
  • mini schirm leicht5K/yr
  • knirps mini5K/yr
  • mini knirps5K/yr
  • schirm ultraleicht4K/yr
All search terms

Top mini schirm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€7K16%€9K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mini schirm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Top Produkt”

Gesamtgröße11%

“Passt”

Stärke10%

“Robust, Stabil”

Gewicht leicht10%

“Klein, leicht und dennoch robust”

Benutzerfreundlichkeit6%

“Super praktisch”

Preis-Leistungs-Verhältnis6%

“prima Preis-/Leistung”

Haltbarkeit6%

“Klein, leicht und dennoch robust”

beworben Vs Tatsächliches Produkt5%

“Hält was er verspricht”

Wetterfest4%

“Robust und windbeständig”

Portabilität3%

“Ideal zum reisen”

What buyers complain about

Haltbarkeit30%

“nach 1 monat defekt”

Qualität insgesamt15%

“Billigteil”

Stärke11%

“nicht soooo sturmfest”

Preis-Leistungs-Verhältnis7%

“Überteuert”

Gesamtgröße6%

“Kleiner Schirm”

Griffqualität4%

“Für mich kleiner Nachteil, der Griff könnte etwas länger sein, daß man den Schirm besser halten kann, gut ist das er gummiert ist”

Design insgesamt3%

“Die Verarbeitung wirkt ziemlich billig”

Lücke/Loch3%

“Kam mit Löchern im Stoff an”

Wetterfest3%

“Aber ganz sicher nicht Windfest”

Funktionalität insgesamt1%

“aber nicht das funktionale Versprechen.”

Top return reasons

Gesamtgröße24%
Qualität insgesamt15%
Gewicht schwer14%
Benutzerfreundlichkeit8%
Funktionalität insgesamt6%
Defekt Material/Teile4%
Materialqualität3%
Farbe3%
Geruch2%
Griffqualität2%

Common questions

Is mini schirm profitable to sell on Amazon Germany?
The niche generates €56K/yr across 47 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the mini schirm niche?
19 brands and 57 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in mini schirm?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Stärke. The return rate is 2.7%.
When does demand for mini schirm peak?
Demand peaks in Jul–Aug–Sep–Oct–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the mini schirm niche?
Listings span €7.66–€32.32; the average listing price is €19.31 (sweet spot $15–$100). The average incumbent carries 4,487 reviews — the moat a new listing must climb.