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Mini Schirm

Mini Schirm shows a sweet-spot price point ($19.31 avg), but a small market ($56K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 20% of 2,560 Fashion niches · +9 vs the category median of 46

Market size 14Growth 68Conversion 38Competition 77Returns 57Price range 70Avg price 86Brand share 49Review moat 25Quality gap 81
This niche Category average · 2,560 niches

Is Mini Schirm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mini Schirm is a €56K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep–Oct–Dec. Verdict: Worth a look — 55/100.

Mini Schirm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +49.5% over the last 90 days and 3.0% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr3K
Search volume / yr+49.5%96K
Conversion rate3.0%
Avg price€19.31

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers19 · 57
Top-5 product click share38%
Open market24%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement64%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews4,487

Top Mini Schirm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€2K€4K€7K€9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

57

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

21%

  • Knirps50%
  • Copulan8%
  • Doppler7%
  • Aolso7%
  • BAODINI4%
  • Coztie3%

Mini Schirm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR3.0%Products47Brands19Top 5 Brands76%OOS Rate10.2%Rating4.2★Reviews4,487Avg BSR#66
6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.4×

Top Mini Schirm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • knirps mini ultralight29K/yr
  • mini regenschirm ultraleicht19K/yr
  • knirps regenschirm mini10K/yr
  • kleiner regenschirm mini6K/yr
  • minischirm6K/yr
  • mini knirps für handtasche5K/yr
  • mini schirm leicht5K/yr
  • knirps mini5K/yr
  • mini knirps5K/yr
  • schirm ultraleicht4K/yr

What reviews say buyers love and hate about Mini Schirm

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt21%

Top Produkt

Gesamtgröße11%

Passt

Stärke10%

Robust, Stabil

Gewicht leicht10%

Klein, leicht und dennoch robust

Benutzerfreundlichkeit6%

Super praktisch

What buyers complain about

81% of reviews
Haltbarkeit30%

nach 1 monat defekt

Qualität insgesamt15%

Billigteil

Stärke11%

nicht soooo sturmfest

Preis-Leistungs-Verhältnis7%

Überteuert

Gesamtgröße6%

Kleiner Schirm

Mini Schirm return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Qualität insgesamt
15%
3Gewicht schwer
14%
4Benutzerfreundlichkeit
8%
5Funktionalität insgesamt
6%

Common Mini Schirm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mini Schirm 55/100 on Amazon Germany — Worth a look. The niche generates €56K/yr across 47 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +49.5% over the last 90 days.
Search demand for Mini Schirm on Amazon Germany peaks in Jul–Aug–Sep–Oct–Dec, where the busiest month runs 3.4× the quietest.