Is Military Cap profitable to sell on Amazon Germany?

Flapen scores Military Cap 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €51K a year across 32 tracked products. Search demand grew +58.6% in the last 90 days.

How competitive is the Military Cap niche on Amazon Germany?

25 brands and 64 sellers compete in Military Cap on Amazon Germany. The top 5 Military Cap products take 44% of clicks, and the top 5 brands take 56%.

What do buyers complain about in Military Cap?

Military Cap buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Haftung/Klebrigkeit. An estimated 3.8% of orders come back.

When does demand for Military Cap peak?

Search demand for Military Cap on Amazon Germany peaks in May–Jun–Jul, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Military Cap niche?

Military Cap sells for €13.71 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.84 to €39.38. The average product has 1,513 reviews, the count a new listing must catch up to.

Military Cap

Maybe

The top 5 brands take only 56% of clicks. But shoppers spend an estimated $51K a year here, so Military Cap is a Maybe.

Flapen Score: 54
54 / 100Top 23% of 2,560 Fashion niches · +8 vs the category median of 46
Market size: €51K/yr192K searches / yr
90-day growth: +58.6%search demand this quarter
Competition: 44%top-5 click share · 25 brands · 64 sellers

Flapen Score

Military Cap against its category

The dotted line is the Fashion average. Past it, Military Cap is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Military Cap market on Amazon at a glance

Shoppers on Amazon Germany searched for Military Cap 192K times last year and spent an estimated €51K. The top 5 brands take 56% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months: 192K
Growth, 90 days vs prior 90: +58.6%
Conversion, latest week: 1.9%
Market size, estimated: €51Ka year
Peak month: June2.1× the quietest month
Top search term: military cap40K searches a year

02 · Price

A sale here is worth €13.71.

Listings sell for €13.71 on average, from €7.84 to €39.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €13.71 that is €0 to €1K a year per listing.

Average price: €13.71under the $15 to $100 sweet spot
Price range: €7.84–€39.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #452 within Accessoires. It carries 1,513 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 84%
Out of stock, average day: 0.0%
Average rank: #452in Accessoires
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 1,513per listing
Listings tracked: 32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Military Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

44%

Top 20: 87%

Open market

39%

Brand 129%
Brand 29%
Brand 37%
Brand 45%
Brand 55%
Brand 65%

Demand

Military Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Military Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

military cap40K/yr +116.3%1.5% conv.
army cap37K/yr +76.9%1.5% conv.
army cap herren26K/yr +51.5%1.0% conv.
military cap herren13K/yr +144.7%1.1% conv.
feldmütze16K/yr +1.1%0.3% conv.
militär cap9K/yr +20.2%1.1% conv.
army cap damen6K/yr +126.4%1.1% conv.
military cap damen5K/yr +227.9%1.1% conv.
militär mütze9K/yr -35.1%0.7% conv.
cuba cap4K/yr +98.4%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Military Cap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”

27%of negative reviews mention “Gesamtgröße”

3.8%of orders come back

“Kleiner als angegeben”

A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Military Cap questions

Answered from the same tracked data.

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