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Miles Morales

Fail

Shoppers spend an estimated $16K a year here, so Miles Morales is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€16K/yr65K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
36%top-5 click share · 15 brands · 468 sellers

Flapen Score

Miles Morales against its category

The dotted line is the Fashion average. Past it, Miles Morales is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miles Morales market on Amazon at a glance

Shoppers on Amazon Germany searched for Miles Morales 65K times last year and spent an estimated €16K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
1.0%
Market size, estimated
€16Ka year
Peak month
December2.8× the quietest month
Top search term
miles morales41K searches a year

02 · Price

A sale here is worth €24.18.

Listings sell for €24.18 on average, from €2.78 to €81.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €24.18 that is €0 to €2K a year per listing.

Average price
€24.18inside the $15 to $100 sweet spot
Price range
€2.78–€81.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,260 within Jungen. It carries 810 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
86%
Out of stock, average day
2.6%
Average rank
#1,260in Jungen
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
810per listing
Listings tracked
49

04 · Newcomers

13 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
13Amazon's first-year sales bar
Average brand age
29 months

Products

Top Miles Morales products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

468

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

7%

  • Brand 149%
  • Brand 232%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 7%)

Demand

Miles Morales search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Miles Morales search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miles morales41K/yr
  • spiderman miles morales6K/yr
  • spiderman lego ab 65K/yr
  • lego spiderman no way home4K/yr
  • lego miles morales4K/yr
  • miles morales lego3K/yr
  • spider man miles morales1K/yr

Reviews and returns

What reviews say buyers love and hate about Miles Morales

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geschenk Zweck”
22%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Kleiner Bausatz wobei es mir mehr um die beiden Minifiguren ging”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Miles Morales questions

Answered from the same tracked data.