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Miles Morales

a small market ($16K/yr) — Miles Morales doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46

Market size 4Growth 10Conversion 13Competition 79Returns 91Price range 83Avg price 95Brand share 24Review moat 67Quality gap 24
This niche Category average · 2,560 niches

Is Miles Morales profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Miles Morales is a €16K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Miles Morales: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.1% over the last 90 days and 1.0% of searches end in a purchase.

€16K

revenue / yr

Units sold / yr750
Search volume / yr-29.1%65K
Conversion rate1.0%
Avg price€24.18

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers15 · 468
Top-5 product click share36%
Open market10%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement47%
New entrants (1y)19· 13 succeeded
Avg rating4.6★
Avg reviews810

Top Miles Morales products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€469€938€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

468

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

7%

  • LEGO49%
  • Marvel32%
  • Funko3%
  • SPIDER-MAN3%
  • Hasbro3%
  • Paladone3%
  • Open — no brand owns it (9 brands, 7%)

Miles Morales demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR1.0%Products49Brands15Top 5 Brands90%OOS Rate2.6%Rating4.6★Reviews810Avg BSR#1,260
4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Miles Morales search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • miles morales41K/yr
  • spiderman miles morales6K/yr
  • spiderman lego ab 65K/yr
  • lego spiderman no way home4K/yr
  • lego miles morales4K/yr
  • miles morales lego3K/yr
  • spider man miles morales1K/yr

What reviews say buyers love and hate about Miles Morales

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Geschenk Zweck18%

Spiderman Gift Bundle

Qualität insgesamt13%

Super Produkt

Spaß/Unterhaltungserlebnis10%

Wiederkehrender Spielspaß

Sammlungsobjekte9%

Echt cooles Lego Set

Preis-Leistungs-Verhältnis9%

fairer Preis

What buyers complain about

83% of reviews
Gesamtgröße22%

Kleiner Bausatz wobei es mir mehr um die beiden Minifiguren ging

Preis-Leistungs-Verhältnis20%

noch dazu zu teuer für das was man bekommt

Montage/Installation11%

Das macht den Bauprozess unnötig langatmig

Qualität insgesamt7%

nicht eines der besten LEGO Sets

Haftung/Klebrigkeit6%

Sticker nicht da

Miles Morales return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2Geschenk Zweck
18%
3Funktionalität insgesamt
13%
4Qualität insgesamt
7%
5Defekt Material/Teile
7%

Common Miles Morales questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Miles Morales 41/100 on Amazon Germany — Skip it. The niche generates €16K/yr across 49 tracked products. 13 of 19 products launched in the last 360 days are still selling. Search demand moved -29.1% over the last 90 days.
Search demand for Miles Morales on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.