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Midlayer Herren

a small market ($0/yr) — Midlayer Herren doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46

Market size 0Growth 0Conversion 0Competition 96Returns 0Price range 79Avg price 95Brand share 93Review moat 59Quality gap 60
This niche Category average · 2,560 niches

Is Midlayer Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Midlayer Herren is a €0/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 42% of demand. Verdict: Skip it — 41/100.

Midlayer Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -86.1% over the last 90 days and 0.0% of searches end in a purchase.

€0

revenue / yr

Units sold / yr1K
Search volume / yr-86.1%103K
Conversion rate0.0%
Avg price€40.30

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers40 · 182
Top-5 product click share18%
Open market58%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 133 products

Sponsored placement93%
New entrants (1y)22· 1 succeeded
Avg rating4.4★
Avg reviews1,157

Top Midlayer Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€0€0€0€0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 rising

Sellers

182

Top-5 brand share

42%

Top 20: 91%

Top-5 click share

18%

Top 20: 46%

Open market

52%

  • VAUDE13%
  • RevolutionRace8%
  • 33,000ft8%
  • BROKIG8%
  • Mammut6%
  • Jack Wolfskin5%

Midlayer Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR0.0%Products133Brands40Top 5 Brands42%OOS Rate5.7%Rating4.4★Reviews1,157Avg BSR#314
5K4KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Midlayer Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • midlayer herren33K/yr
  • wanderpullover herren6K/yr
  • skirolli herren25K/yr
  • skipullover7K/yr
  • ski oberteil herren7K/yr
  • ski shirt herren langarm5K/yr
  • ski pullover6K/yr
  • ski rolli herren langarm5K/yr
  • skirolli5K/yr
  • skishirt herren4K/yr

What reviews say buyers love and hate about Midlayer Herren

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Gesamtgröße23%

Passt

Qualität insgesamt19%

Super Produkt

Komfort insgesamt13%

Bequeme, warme und schöne Jacke

Wärme11%

Warm

Materialqualität5%

Leichtes Material

What buyers complain about

67% of reviews
Gesamtgröße15%

XXL fällt klein aus

Qualität insgesamt9%

Schlechte Qualität

Materialqualität8%

Material und Qualität nicht ok

Produktzustand7%

Retoureprodukt erhalten

Dünn7%

Für Winter ist viel zu dünn

Midlayer Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

12.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Dünn
13%
3Materialqualität
6%
4Farbe
6%
5Qualität insgesamt
5%

Common Midlayer Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Midlayer Herren 41/100 on Amazon Germany — Skip it. The niche generates €0/yr across 133 tracked products. 1 of 22 products launched in the last 360 days are still selling. Search demand moved -86.1% over the last 90 days.
Midlayer Herren buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Materialqualität, the themes mined from the niche's reviews. Its return rate is 12.7% — above our launch gate.