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Messi

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Messi is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€277K/yr157K searches / yr
90-day growth
+256.6%search demand this quarter
Competition
84%top-5 click share · 4 brands · 154 sellers

Flapen Score

Messi against its category

The dotted line is the Fashion average. Past it, Messi is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messi market on Amazon at a glance

Shoppers on Amazon Germany searched for Messi 157K times last year and spent an estimated €277K. All 4 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +256.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €277K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+256.6%
Conversion, latest week
4.1%
Market size, estimated
€277Ka year
Top search term
lego messi33K searches a year

02 · Price

A sale here is worth €42.52.

Listings sell for €42.52 on average, from €15.74 to €111.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €42.52 that is €11K to €21K a year per listing.

Average price
€42.52inside the $15 to $100 sweet spot
Price range
€15.74–€111.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€11K–€21K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #428 within Sportartspezifische Bekleidung. It carries 319 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#428in Sportartspezifische Bekleidung
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
319per listing
Listings tracked
10

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Messi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

154

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 27%
  • Brand 35%
  • Brand 42%

Search terms

Top Messi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego messi33K/yr
  • messi94K/yr
  • messi lego16K/yr
  • messi fanartikel12K/yr
  • lego messi figur2K/yr

Reviews and returns

What reviews say buyers love and hate about Messi

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Montage/Installation”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preis flopp”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Messi questions

Answered from the same tracked data.