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merrell herren schuhe

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 3Competition 97Returns 11Price range 62Avg price 87Brand share 30Review moat 43Quality gap 80

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great€66.25

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€12.65–€149.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,220.74

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Market size

Bad€63K

€63K/yr · 412K searches

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, merrell herren schuhe is a €63K/yr Amazon Germany market (412K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

merrell herren schuhe market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€50K–€66K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,372
Page quality
0%
Prime
88%
Sponsored
54%
Out of stock
6.4%
Avg brand age
45 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

137

Top-5 brand share

87%

Top 20: 97%

Top-5 click share

13%

Top 20: 36%

Open market

12%

  • Merrell71%
  • VIVOBAREFOOT5%
  • IceUnicorn5%
  • NORTIV 83%
  • SAGUARO2%
  • BÄR1%
  • Open — no brand owns it (27 brands, 12%)

Top merrell herren schuhe search terms

  • merrell herren schuhe132K/yr
  • merrell damen schuhe97K/yr
  • merrell67K/yr
  • merrell moab 337K/yr
  • merrell schuhe damen11K/yr
  • merrell damen13K/yr
  • merrell vapor glove10K/yr
  • merrell schuhe herren8K/yr
  • merrell moab10K/yr
  • merell9K/yr
All search terms

Top merrell herren schuhe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€6282%€1K3%€2K4%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about merrell herren schuhe

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt26%

“Super bequem”

Gesamtgröße17%

“Super Socken, super Passform”

Qualität insgesamt11%

“Super Produkt”

Preis-Leistungs-Verhältnis8%

“Preisleistung stimmt bestens”

Wärme6%

“warm”

Übung/Sporteignung5%

“Ideal für Walking Touren im Wald und Bergwandern”

Gewicht leicht4%

“Leichter Wanderschuh”

Haltbarkeit2%

“halten so gut ein halbes Jahr, also gut 1800km”

Weiches Gefühl1%

“Weich von innen”

Materialqualität1%

“Profil ist überragend gut”

What buyers complain about

Gesamtgröße19%

“Fallen viel zu klein aus”

Wasserbeständigkeit11%

“Leider nicht wasserdicht, trotz imprägnierung”

Haltbarkeit8%

“allerdings fusseln sie nach kurzer Zeit stark”

Qualität insgesamt5%

“Müll”

Dicke4%

“für warme Tage wiederum zu dick,”

Schweißresistenz4%

“Der Fuß schwitzt eher, als das er nur warm wird”

Füße fit3%

“Schuhe sind sehr schmal vorne”

beworben Vs Tatsächliches Produkt3%

“Täuschung”

Hartes Gefühl3%

“zu weich”

Übung/Sporteignung3%

“Leider zum Wandern nicht wirklich geeignet”

Top return reasons

Gesamtgröße41%
Füße fit23%
Breite6%
Komfort insgesamt4%
Länge4%
Farbe3%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%
Qualität insgesamt2%
Knöchelstütze1%

Common questions

Is merrell herren schuhe profitable to sell on Amazon Germany?
The niche generates €63K/yr across 192 tracked products. 1 of 24 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (42/100).
How competitive is the merrell herren schuhe niche?
33 brands and 137 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in merrell herren schuhe?
Top complaints mined from reviews: Gesamtgröße, Wasserbeständigkeit, Haltbarkeit. The return rate is 8.8% — above our launch gate.
What does it cost to enter the merrell herren schuhe niche?
Listings span €12.65–€149.28; the average listing price is €66.25 (sweet spot $15–$100). The average incumbent carries 2,221 reviews — the moat a new listing must climb.