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Merrell Herren Schuhe

Fail

Buyers convert on only 0.2% of searches, so Merrell Herren Schuhe is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€63K/yr412K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
13%top-5 click share · 33 brands · 137 sellers

Flapen Score

Merrell Herren Schuhe against its category

The dotted line is the Fashion average. Past it, Merrell Herren Schuhe is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merrell Herren Schuhe market on Amazon at a glance

Shoppers on Amazon Germany searched for Merrell Herren Schuhe 412K times last year and spent an estimated €63K. The top 5 brands take 87% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
0.2%
Market size, estimated
€63Ka year
Top search term
merrell herren schuhe132K searches a year

02 · Price

A sale here is worth €66.25.

Listings sell for €66.25 on average, from €12.65 to €149.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €66.25 that is €0 to €7K a year per listing.

Average price
€66.25inside the $15 to $100 sweet spot
Price range
€12.65–€149.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
8.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,372 within Schuhe. It carries 2,221 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
88%
Out of stock, average day
6.4%
Average rank
#1,372in Schuhe
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
2,221per listing
Listings tracked
192

04 · Newcomers

1 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Merrell Herren Schuhe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

137

Top-5 brand share

87%

Top 20: 97%

Top-5 click share

13%

Top 20: 36%

Open market

12%

  • Brand 171%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (27 brands, 12%)

Search terms

Top Merrell Herren Schuhe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merrell herren schuhe132K/yr
  • merrell damen schuhe97K/yr
  • merrell67K/yr
  • merrell moab 337K/yr
  • merrell schuhe damen11K/yr
  • merrell damen13K/yr
  • merrell vapor glove10K/yr
  • merrell schuhe herren8K/yr
  • merrell moab10K/yr
  • merell9K/yr

Reviews and returns

What reviews say buyers love and hate about Merrell Herren Schuhe

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Komfort insgesamt”
19%of negative reviews mention “Gesamtgröße”
8.8%of orders come back
“Fallen viel zu klein aus”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Merrell Herren Schuhe questions

Answered from the same tracked data.