Merino Schal

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-84.3%

Conversion, latest week

2.4%

Market size, estimated

€21Ka year

Top search term

buff merino midweight10K searches a year

Listings sell for €21.72 on average, from €7.43 to €80.09. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €21.72 that is €0 to €2K a year per listing.

Average price

€21.72inside the $15 to $100 sweet spot

Price range

€7.43–€80.09

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

3.4%of orders · Amazon Germany median 1.1%

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #241 within Accessoires. It carries 1,179 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

95%

Out of stock, average day

13.1%

Average rank

#241in Accessoires

Average rating

4.48 starsAmazon Germany average 4.37 stars

Average reviews

1,179per listing

Listings tracked

58

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months