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Merino Pullover Herren

Fail

Demand is soft, at -75.0% this quarter, so Merino Pullover Herren is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€78K/yr152K searches / yr
90-day growth
-75.0%search demand this quarter
Competition
18%top-5 click share · 24 brands · 79 sellers

Flapen Score

Merino Pullover Herren against its category

The dotted line is the Fashion average. Past it, Merino Pullover Herren is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merino Pullover Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Merino Pullover Herren 152K times last year and spent an estimated €78K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-75.0%
Conversion, latest week
1.5%
Market size, estimated
€78Ka year
Peak month
November21.8× the quietest month
Top search term
merino pullover herren46K searches a year

02 · Price

A sale here is worth €34.49.

Listings sell for €34.49 on average, from €10.63 to €67.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €34.49 that is €0 to €3K a year per listing.

Average price
€34.49inside the $15 to $100 sweet spot
Price range
€10.63–€67.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
10.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #366 within Modische Hoodies & Sweatshirts für Herren. It carries 692 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
13.3%
Average rank
#366in Modische Hoodies & Sweatshirts für Herren
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
692per listing
Listings tracked
126

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Merino Pullover Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

79

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

18%

Top 20: 46%

Open market

23%

  • Brand 129%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Merino Pullover Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.8×

Search terms

Top Merino Pullover Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merino pullover herren46K/yr
  • s oliver pullover herren60K/yr
  • s.oliver herren pullover7K/yr
  • s.oliver pullover herren21K/yr
  • merino pullover8K/yr
  • merinowolle pullover herren9K/yr

Reviews and returns

What reviews say buyers love and hate about Merino Pullover Herren

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
10.3%of orders come back
“fällt klein aus”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Merino Pullover Herren questions

Answered from the same tracked data.