merino pullover herren
Skip itSoft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible€34.49avg listing price — sweet spot $15–$100
Price range
Great€10.63–€67.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good691.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Bad€78K€78K/yr · 152K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 5% kills the launch gate
Growth
Bad-75.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, merino pullover herren is a €78K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
merino pullover herren market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- €34K–€43K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 13.3%
- Avg brand age
- 51 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
79
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
18%
Top 20: 46%
Open market
23%
- s.Oliver29%
- SELECTED HOMME12%
- Merino.tech11%
- woolist9%
- DANISH ENDURANCE8%
- VEIISAR7%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -75.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.8×
Top merino pullover herren search terms
- merino pullover herren46K/yr
- s oliver pullover herren60K/yr
- s.oliver herren pullover7K/yr
- s.oliver pullover herren21K/yr
- merino pullover8K/yr
- merinowolle pullover herren9K/yr
Top merino pullover herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
woolist Pullover Herren Winter Herbst Langarm Merino Wolle Warme Strickpullover Sweater Crewneck Jumper (DE/NL/SE/PL Alphanumerisch M Regular Regular Dunkelblau)
woolist€33.904.0★56 rev
s.OliverHerrenStrickpullover 3626 L
s.Oliver€13.724.5★154 rev
Selected Homme Herren Slhtray Knit Merino Crew Neck Noos Pullover Navy Blazer L EU
SELECTED HOMME€34.094.5★67 rev
s.Oliver Baumwollpullover mit Logo-Stickerei
s.Oliver€23.124.5★325 rev
DANISH ENDURANCE Merinowolle Pullover mit Kaschmir Strickpullover mit Rundhalsausschnitt Wollpullover Herren Hellgrau Meliert XXL
DANISH ENDURANCE€57.464.4★179 rev
Newest
by launch dateDANISH ENDURANCE Merinowolle Pullover mit Kaschmir Strickpullover mit Rundhalsausschnitt Wollpullover Herren Hellgrau Meliert XXL
DANISH ENDURANCE€57.46179 rev
DANISH ENDURANCE Merinowolle Pullover mit Kaschmir Strickpullover mit Rundhalsausschnitt Wollpullover Herren Braun M
DANISH ENDURANCE€56.92179 rev
DANISH ENDURANCE Merinowolle Pullover mit Kaschmir Strickpullover mit Rundhalsausschnitt Wollpullover Herren Braun XL
DANISH ENDURANCE€55.73179 rev
woolist Pullover Herren Winter Herbst Langarm Merino Wolle Warme Strickpullover Sweater Crewneck Jumper (DE/NL/SE/PL Alphanumerisch M Regular Regular Dunkelblau)
woolist€33.9056 rev
woolist Pullover Herren Winter Herbst Langarm Merino Wolle Warme Strickpullover Sweater Crewneck Jumper (DE/NL/SE/PL Alphanumerisch M Regular Regular Schwarz)
woolist€34.4856 rev
Trending
90-day click momentum
Suitable Merino Rundhalspullover Dunkelblau - Grösse XXL - Herren - Modern Fit - Merino-Wolle -
Suitable€66.133.0★
Merino.tech 100% Merino Hoody Herren mit Kapuze Thermoshirt Hoodies für Männer aus Merinowolle Kapuzenpullover für Herren (Schwarz Groß)
Merino.tech€61.644.5★
Merino.tech 100% Merino Shirt Herren Langarm - Langarmshirt mit Knopfleiste Henley Shirt Herren Langarm Merino Unterwäsche (Large 190 Black)
Merino.tech€42.644.5★
SELECTED HOMME Male Pullover 100% Merinowoll
SELECTED HOMME€39.754.5★
DANISH ENDURANCE Merinowolle Pullover mit Kaschmir Strickpullover mit Rundhalsausschnitt Wollpullover Herren Braun M
DANISH ENDURANCE€56.924.4★
What buyers say about merino pullover herren
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Qualität”
“Passt perfekt”
“lässt sich auch ohne T-Shirt drunter absolut entspannt tragen.”
“Toller Preis”
“warm”
“Tolle Farbe, gute Qualität, gute Passform”
“Hat meinen Vorstellungen entsprochen”
“das Material fühlt sich angenehm auf der Haut an”
“Mal sehen, wie lange das so schön bleibt”
“Trocknet schnell und man stinkt auch nach 20 Stunden schwitzen nicht”
What buyers complain about
“fällt klein aus”
“Qualitätsprobleme oder gewollt”
“die Armnaht "Unterm Arm" ist mangelhaft und geht sofort auf.”
“Farbe viel heller”
“Nach 4 Monaten ist er nicht mehr schön anzusehen”
“Der Stoff ist mir zu dünn”
“Material verfilzt schnell”
“Einziger Kritikpunkt für mich war, dass er sich durch den recht hohen Polyester Anteil (ca 50%) beim An- und Ausziehen zu stark elektrostatisch auflädt.”
“Stoff flust und pillt schnell”
“Für diesen Preis inakzeptabel”
Top return reasons
Common questions
- Is merino pullover herren profitable to sell on Amazon Germany?
- The niche generates €78K/yr across 126 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the merino pullover herren niche?
- 24 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in merino pullover herren?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Nähen/Finish/Polieren. The return rate is 10.3% — above our launch gate.
- When does demand for merino pullover herren peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 21.8× the quietest.
- What does it cost to enter the merino pullover herren niche?
- Listings span €10.63–€67.16; the average listing price is €34.49 (sweet spot $15–$100). The average incumbent carries 692 reviews — the moat a new listing must climb.