Merino

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €232K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-80.7%

Conversion, latest week

1.0%

Market size, estimated

€232Ka year

Peak month

January8.7× the quietest month

Top search term

merino121K searches a year

Listings sell for €21.15 on average, from €8.71 to €121.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €21.15 that is €5K to €11K a year per listing.

Average price

€21.15inside the $15 to $100 sweet spot

Price range

€8.71–€121.92

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

€5K–€11K

Returns

2.0%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #250 within Socken & Strümpfe. It carries 3,033 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

19.4%

Average rank

#250in Socken & Strümpfe

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

3,033per listing

Listings tracked

125

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months