Is Medaillon profitable to sell on Amazon Germany?

Flapen scores Medaillon 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €39K a year across 37 tracked products. Search demand grew -11.4% in the last 90 days.

How competitive is the Medaillon niche on Amazon Germany?

24 brands and 31 sellers compete in Medaillon on Amazon Germany. The top 5 Medaillon products take 41% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Medaillon?

Medaillon buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Verriegelungsmechanismus. An estimated 4.0% of orders come back.

When does demand for Medaillon peak?

Search demand for Medaillon on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Medaillon niche?

Medaillon sells for €21.37 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.86 to €101.16. The average product has 265 reviews, the count a new listing must catch up to.

Medaillon

Fail

Buyers convert on only 0.6% of searches, so Medaillon is a Fail.

Flapen Score: 49
49 / 100Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size: €39K/yr307K searches / yr
90-day growth: -11.4%search demand this quarter
Competition: 41%top-5 click share · 24 brands · 31 sellers

Flapen Score

Medaillon against its category

The dotted line is the Fashion average. Past it, Medaillon is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Medaillon market on Amazon at a glance

Shoppers on Amazon Germany searched for Medaillon 307K times last year and spent an estimated €39K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months: 307K
Growth, 90 days vs prior 90: -11.4%
Conversion, latest week: 0.6%
Market size, estimated: €39Ka year
Peak month: December2.7× the quietest month
Top search term: medaillon40K searches a year

02 · Price

A sale here is worth €21.37.

Listings sell for €21.37 on average, from €6.86 to €101.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €21.37 that is €0 to €2K a year per listing.

Average price: €21.37inside the $15 to $100 sweet spot
Price range: €6.86–€101.16
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,103 within Bijouterie. It carries 265 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 92%
Out of stock, average day: 5.2%
Average rank: #1,103in Bijouterie
Average rating: 4.17 starsAmazon Germany average 4.37 stars
Average reviews: 265per listing
Listings tracked: 37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Medaillon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

41%

Top 20: 81%

Open market

41%

Brand 126%
Brand 212%
Brand 36%
Brand 46%
Brand 56%
Brand 65%

Demand

Medaillon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Medaillon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

medaillon40K/yr +14.6%0.4% conv.
medallion zum öffnen mit bild49K/yr -13.3%0.6% conv.
amulett zum öffnen36K/yr -16.1%0.5% conv.
medaillon zum öffnen für bilder31K/yr -19.0%0.4% conv.
amulett23K/yr -13.6%0.0% conv.
medallion21K/yr -8.1%0.3% conv.
locket necklace11K/yr -20.2%0.6% conv.
medaillon silber 925 zum öffnen10K/yr -6.6%0.3% conv.
medaillon zum aufklappen foto8K/yr +4.4%0.3% conv.
locket8K/yr -23.4%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Medaillon

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Qualität insgesamt”

4.0%of orders come back

“Wirkt nicht sehr hochwertig”

A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Medaillon questions

Answered from the same tracked data.

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