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Medaillon

weak search conversion (0.6%) — Medaillon doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 2,560 Fashion niches · +3 vs the category median of 46

Market size 10Growth 19Conversion 8Competition 73Returns 37Price range 87Avg price 91Brand share 80Review moat 87Quality gap 84
This niche Category average · 2,560 niches

Is Medaillon profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Medaillon is a €39K/yr Amazon Germany market (307K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Medaillon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 0.6% of searches end in a purchase.

€39K

revenue / yr

Units sold / yr2K
Search volume / yr-11.4%307K
Conversion rate0.6%
Avg price€21.37

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers24 · 31
Top-5 product click share41%
Open market45%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement84%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews265

Top Medaillon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

41%

Top 20: 81%

Open market

41%

  • U726%
  • TJUSPIRIT12%
  • AllerPierce6%
  • MicLee6%
  • Tamaris6%
  • PiercingJak5%

Medaillon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume307KCVR0.6%Products37Brands24Top 5 Brands55%OOS Rate5.2%Rating4.2★Reviews265Avg BSR#1,103
15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Medaillon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • medaillon40K/yr
  • medallion zum öffnen mit bild49K/yr
  • amulett zum öffnen36K/yr
  • medaillon zum öffnen für bilder31K/yr
  • amulett23K/yr
  • medallion21K/yr
  • locket necklace11K/yr
  • medaillon silber 925 zum öffnen10K/yr
  • medaillon zum aufklappen foto8K/yr
  • locket8K/yr

What reviews say buyers love and hate about Medaillon

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt23%

Qualität, naja geht so

Ketten/Schlüsselqualität16%

Sehr schöne Kette

beworben Vs Tatsächliches Produkt10%

Genau wie abgebildet

Preis-Leistungs-Verhältnis10%

Günstige Alternative

Gesamtgröße8%

dürfte passen

What buyers complain about

88% of reviews
Qualität insgesamt21%

Wirkt nicht sehr hochwertig

Gesamtgröße12%

Kette zu kurz

Verriegelungsmechanismus12%

der Schließmechanismus schnell an Halt verliert.

Haltbarkeit9%

löst sich die Perlmutt Vorderseite in der ersten Stunde!.

Stärke9%

instabil

Medaillon return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Qualität insgesamt
19%
3Verriegelungsmechanismus
7%
4beworben Vs Tatsächliches Produkt
7%
5Benutzerfreundlichkeit
6%

Common Medaillon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Medaillon 49/100 on Amazon Germany — Skip it. The niche generates €39K/yr across 37 tracked products. Search demand moved -11.4% over the last 90 days.
Search demand for Medaillon on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.