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maxikleid damen sommer

Worth a look

Shows demand growing +336.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 100Conversion 1Competition 97Returns 0Price range 85Avg price 95Brand share 93Review moat 35Quality gap 86

Growth

Incredible+336.2%

90-day search growth — must beat 0% to launch

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible€24.27

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€10.30–€47.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,980.98

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€34K

€34K/yr · 1.7M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, maxikleid damen sommer is a €34K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

maxikleid damen sommer market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€49K–€61K
units × avg price
Conversion rate
0.1%
Avg BSR
#449
Page quality
0%
Prime
93%
Sponsored
91%
Out of stock
3.1%
Avg brand age
39 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

95

Top-5 brand share

42%

Top 20: 77%

Top-5 click share

12%

Top 20: 30%

Open market

55%

  • AUSELILY19%
  • CUPSHE7%
  • NobSuit6%
  • Newshows5%
  • Amazon Essentials5%
  • Tanmolo4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +336.2% search growth over the last 90 days.
250K150KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.8×

Top maxikleid damen sommer search terms

  • maxikleid damen sommer298K/yr
  • boho kleid192K/yr
  • maxikleid213K/yr
  • maxikleid damen158K/yr
  • boho kleid damen182K/yr
  • sommerkleider sale122K/yr
  • trägerkleid damen92K/yr
  • wickelkleid damen sommer59K/yr
  • freizeit87K/yr
  • kleid a linie damen83K/yr
All search terms

Top maxikleid damen sommer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3382%€6763%€1K4%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about maxikleid damen sommer

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Komfort insgesamt14%

“Der Stoff besteht aus Leinen, das angenehmer zu tragen ist”

Materialqualität7%

“Material ist ok”

Form/Stil6%

“Es wirkt romantisch und elegant”

beworben Vs Tatsächliches Produkt6%

“Wie auf dem Foto abgebildet”

Qualität insgesamt5%

“Eine hochwertige Wahl mit perfekten Details und exquisiter Verarbeitung”

Farbe5%

“Die Farben sind frisch und sommerlich, der Blumenprint wirkt lebendig, ohne aufdringlich zu sein”

Gewicht leicht4%

“Tolles leichtes Kleid”

Taschen/Abteilungen4%

“Taschen am Kleid”

Weiches Gefühl3%

“Super weiches und angenehmes Material”

What buyers complain about

Gesamtgröße21%

“Fällt eher kurz aus”

Materialqualität14%

“Material sieht billig aus”

Farbe8%

“Der blauton ist etwas dunkler als erwartet”

Qualität insgesamt7%

“Nicht wirklich qualitativ”

Länge6%

“Fand es zu lang”

beworben Vs Tatsächliches Produkt6%

“etwas anders als abgebildet”

Falten5%

“Ein zerknitterter Lappen ist angekommen”

Nähen/Finish/Polieren4%

“Nähte sibd nicht verschlossen”

Geruch3%

“starker Chemiegeruch”

Armpassform2%

“Die Ärmel sind sehr weit, zudem wollte ich Kurzarm haben, es kam mit langen Armen an”

Top return reasons

Gesamtgröße34%
Materialqualität15%
Farbe9%
Länge7%
Transparenz4%
Breite4%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Taillenpassform2%
Brustpassform2%

Common questions

Is maxikleid damen sommer profitable to sell on Amazon Germany?
The niche generates €34K/yr across 212 tracked products. 4 of 40 products launched in the last 360 days are still selling. 90-day search growth is +336.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the maxikleid damen sommer niche?
67 brands and 95 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in maxikleid damen sommer?
Top complaints mined from reviews: Gesamtgröße, Materialqualität, Farbe. The return rate is 14.9% — above our launch gate.
When does demand for maxikleid damen sommer peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.8× the quietest.
What does it cost to enter the maxikleid damen sommer niche?
Listings span €10.30–€47.65; the average listing price is €24.27 (sweet spot $15–$100). The average incumbent carries 2,981 reviews — the moat a new listing must climb.