Skip to content

Marjo Dirndl

Fail

An estimated 41.4% of orders come back, so Marjo Dirndl is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€16K/yr172K searches / yr
90-day growth
+51.8%search demand this quarter
Competition
14%top-5 click share · 22 brands · 33 sellers

Flapen Score

Marjo Dirndl against its category

The dotted line is the Fashion average. Past it, Marjo Dirndl is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marjo Dirndl market on Amazon at a glance

Shoppers on Amazon Germany searched for Marjo Dirndl 172K times last year and spent an estimated €16K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+51.8%
Conversion, latest week
0.1%
Market size, estimated
€16Ka year
Peak month
September38.7× the quietest month
Top search term
marjo dirndl118K searches a year

02 · Price

A sale here is worth €119.05.

Listings sell for €119.05 on average, from €20.64 to €231.19. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €119.05 that is €0 to €12K a year per listing.

Average price
€119.05above the $15 to $100 sweet spot
Price range
€20.64–€231.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
41.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #178 within Kleidung für spezielle Anlässe. It carries 90 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
59%
Out of stock, average day
20.3%
Average rank
#178in Kleidung für spezielle Anlässe
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
90per listing
Listings tracked
170

04 · Newcomers

0 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Marjo Dirndl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

14%

Top 20: 38%

Open market

18%

  • Brand 135%
  • Brand 220%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Marjo Dirndl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 38.7×

Search terms

Top Marjo Dirndl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marjo dirndl118K/yr
  • dirndl marjo29K/yr
  • schwarze dirndl9K/yr
  • dirndl samt grün10K/yr
  • dirndl blau samt7K/yr

Reviews and returns

What reviews say buyers love and hate about Marjo Dirndl

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
30%of negative reviews mention “Gesamtgröße”
41.4%of orders come back
“Eng und etwas unförmig”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Marjo Dirndl questions

Answered from the same tracked data.