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Mantel Herren

soft demand (-74.9% this quarter) — Mantel Herren doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 31Growth 0Conversion 2Competition 86Returns 0Price range 26Avg price 91Brand share 61Review moat 77Quality gap 95
This niche Category average · 2,560 niches

Is Mantel Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mantel Herren is a €142K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Mantel Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -74.9% over the last 90 days and 0.2% of searches end in a purchase.

€142K

revenue / yr

Units sold / yr4K
Search volume / yr-74.9%1.6M
Conversion rate0.2%
Avg price€57.12

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 29
Top-5 product click share29%
Open market32%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement81%
New entrants (1y)24· 0 succeeded
Avg rating4.0★
Avg reviews463

Top Mantel Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€4K€9K€13K€17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

29

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

29%

Top 20: 57%

Open market

25%

  • Feziakuk27%
  • Redbridge14%
  • MODFUL10%
  • Allthemen9%
  • ECDAHICC9%
  • Runcati7%

Mantel Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR0.2%Products72Brands22Top 5 Brands68%OOS Rate20.1%Rating4.0★Reviews463Avg BSR#238
175K125KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 26.7×

Top Mantel Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mantel herren395K/yr
  • trenchcoat herren118K/yr
  • herren mantel141K/yr
  • kurzmantel herren76K/yr
  • wintermantel herren282K/yr
  • sommermantel herren8K/yr
  • trenchcoat herren lang23K/yr
  • herren-mäntel161K/yr
  • trenchcoat herren kurz11K/yr
  • wollmantel herren71K/yr

What reviews say buyers love and hate about Mantel Herren

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Gesamtgröße20%

Passt perfekt

Qualität insgesamt15%

Super Ware, alles bestens

Preis-Leistungs-Verhältnis11%

Preiswert

Weiches Gefühl11%

Sieht sehr elegant aus, ist sehr weich, passt genau

Wärme10%

und warm

What buyers complain about

75% of reviews
Gesamtgröße16%

fällt jedoch etwas größer aus.

Ärmelpassform10%

Ärmel bisschen lang

Qualität insgesamt10%

Qualität war leider nicht gut

Falten7%

Das Material war sehr knitterig

Nähen/Finish/Polieren7%

Nähte einfach nicht genäht

Mantel Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

20.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Materialqualität
10%
3Qualität insgesamt
7%
4Ärmelpassform
5%
5Farbe
4%

Common Mantel Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mantel Herren 43/100 on Amazon Germany — Skip it. The niche generates €142K/yr across 72 tracked products. 0 of 24 products launched in the last 360 days are still selling. Search demand moved -74.9% over the last 90 days.
Search demand for Mantel Herren on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 26.7× the quietest.