Skip to content

Mädchen 4 Jahre

Fail

Shoppers spend an estimated $52K a year here, so Mädchen 4 Jahre is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€52K/yr305K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
51%top-5 click share · 22 brands · 150 sellers

Flapen Score

Mädchen 4 Jahre against its category

The dotted line is the Fashion average. Past it, Mädchen 4 Jahre is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mädchen 4 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Mädchen 4 Jahre 305K times last year and spent an estimated €52K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.5%
Market size, estimated
€52Ka year
Peak month
December3.1× the quietest month
Top search term
geschenk 4 jahre mädchen134K searches a year

02 · Price

A sale here is worth €11.13.

Listings sell for €11.13 on average, from €4.82 to €27.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.13 that is €1K to €3K a year per listing.

Average price
€11.13under the $15 to $100 sweet spot
Price range
€4.82–€27.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #33 within Mädchen. It carries 2,805 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#33in Mädchen
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
2,805per listing
Listings tracked
29

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mädchen 4 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

150

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

51%

Top 20: 92%

Open market

38%

  • Brand 117%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Mädchen 4 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Mädchen 4 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geschenk 4 jahre mädchen134K/yr
  • mädchen 4 jahre88K/yr
  • ab 4 jahre mädchen19K/yr
  • spielzeug für 4 jährige mädchen16K/yr
  • 4. geburtstag mädchen geschenk5K/yr
  • madchen 3 4 jahre geschenk9K/yr
  • toys for 4 year old girls7K/yr
  • spielzeug ab 4 jahren mädchen12K/yr
  • milly muffin spiel5K/yr
  • mädchen ab 4 jahre6K/yr

Reviews and returns

What reviews say buyers love and hate about Mädchen 4 Jahre

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Spaß/Unterhaltungserlebnis”
10%of negative reviews mention “Geräuschpegel”
0.7%of orders come back
“lautes Geräusch”
A buyer, on “Geräuschpegel”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mädchen 4 Jahre questions

Answered from the same tracked data.