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M&m Kostüm

Fail

Demand is soft, at -96.3% this quarter, so M&m Kostüm is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€29K/yr236K searches / yr
90-day growth
-96.3%search demand this quarter
Competition
38%top-5 click share · 13 brands · 16 sellers

Flapen Score

M&m Kostüm against its category

The dotted line is the Fashion average. Past it, M&m Kostüm is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The M&m Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for M&m Kostüm 236K times last year and spent an estimated €29K. The top 5 brands take 68% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-96.3%
Conversion, latest week
0.7%
Market size, estimated
€29Ka year
Top search term
m&m kostüm68K searches a year

02 · Price

A sale here is worth €17.49.

Listings sell for €17.49 on average, from €9.89 to €29.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €17.49 that is €0 to €2K a year per listing.

Average price
€17.49inside the $15 to $100 sweet spot
Price range
€9.89–€29.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
12.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #2,814 within Kleidung für spezielle Anlässe. It carries 28 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
54%
Out of stock, average day
22.2%
Average rank
#2,814in Kleidung für spezielle Anlässe
Average rating
3.56 starsAmazon Germany average 4.37 stars
Average reviews
28per listing
Listings tracked
39

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top M&m Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

16

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

23%

  • Brand 122%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

M&m Kostüm search demand

Weekly searches over the year. Pick a range.

35K25KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top M&m Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • m&m kostüm68K/yr
  • m und m kostüm43K/yr
  • m&m kostüm damen62K/yr
  • mm kostüm14K/yr
  • m und m kostüm damen21K/yr
  • m&ms kostüm5K/yr
  • kostüm m&m9K/yr
  • m & m kostüm5K/yr
  • kostüm m und m5K/yr
  • kostüm m&m damen4K/yr

Reviews and returns

What reviews say buyers love and hate about M&m Kostüm

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Preis-Leistungs-Verhältnis”
27%of negative reviews mention “Gesamtgröße”
12.0%of orders come back
“Tolles Kostüm,T-Shirt fällt groß aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common M&m Kostüm questions

Answered from the same tracked data.