Skip to content

Luigi Mütze

Fail

Demand is soft, at -79.5% this quarter, so Luigi Mütze is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€24K/yr49K searches / yr
90-day growth
-79.5%search demand this quarter
Competition
58%top-5 click share · 18 brands · 29 sellers

Flapen Score

Luigi Mütze against its category

The dotted line is the Fashion average. Past it, Luigi Mütze is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luigi Mütze market on Amazon at a glance

Shoppers on Amazon Germany searched for Luigi Mütze 49K times last year and spent an estimated €24K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-79.5%
Conversion, latest week
4.2%
Market size, estimated
€24Ka year
Peak month
February22.8× the quietest month
Top search term
luigi mütze23K searches a year

02 · Price

A sale here is worth €11.88.

Listings sell for €11.88 on average, from €4.88 to €23.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €11.88 that is €0 to €1K a year per listing.

Average price
€11.88under the $15 to $100 sweet spot
Price range
€4.88–€23.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #1,413 within Jungen. It carries 435 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
84%
Out of stock, average day
22.9%
Average rank
#1,413in Jungen
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
435per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Luigi Mütze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

29

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

27%

  • Brand 118%
  • Brand 217%
  • Brand 315%
  • Brand 413%
  • Brand 57%
  • Brand 64%

Demand

Luigi Mütze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 22.8×

Search terms

Top Luigi Mütze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luigi mütze23K/yr
  • mario und luigi mütze13K/yr
  • luigi kappe5K/yr
  • mario luigi mütze5K/yr
  • luigi cap3K/yr

Reviews and returns

What reviews say buyers love and hate about Luigi Mütze

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Gesamtgröße”
3.8%of orders come back
“Für kleine Kinderköpfe zu groß”
A buyer, on “Gesamtgröße”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Luigi Mütze questions

Answered from the same tracked data.