How competitive is the Luigi niche on Amazon Germany?

19 brands and 295 sellers compete in Luigi on Amazon Germany. The top 5 Luigi products take 38% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Luigi?

Luigi buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Luigi niche?

Luigi sells for €21.24 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.80–€118.68. The average incumbent carries 2,190 reviews — the moat a new listing must climb.

Luigi

a small market ($13K/yr) — Luigi doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46

This niche Category average · 2,560 niches

Is Luigi profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Luigi is a €13K/yr Amazon Germany market (48K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 44/100.

Luigi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.8% over the last 90 days and 1.3% of searches end in a purchase.

€13K

revenue / yr

Units sold / yr1K

Search volume / yr-30.8%48K

Conversion rate1.3%

Avg price€21.24

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers19 · 295

Top-5 product click share38%

Open market29%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Top Luigi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Simba Super Mario Luigi Plüschfigur Weiches Kuscheltier originalgetreues Design aus der Nintendo-Welt für Kinder und Fans grün-blau Größe 30 cm ab 0 Jahren

Price: €8.62
Rating: 4.8/5
Reviews: 6,277
Age: 5y ago

Nintendo Super Mario Movie - Luigi Figur 13cm

Price: €19.89
Rating: 4.8/5
Reviews: 3,498
Age: 3y ago

Super Mario Jungen Schlafanzug Grau 128

Price: €14.88
Rating: 4.6/5
Reviews: 1,214
Age: 6y ago

Super Mario Basecap und Sonnenbrille Set Jungen 4-14 Jahre Sommer Kinder Cap mit UV Schutz Kindersonnenbrille Geschenke für Kinder (Grün Super Mario)

Price: €14.16
Rating: 4.7/5
Reviews: 145
Age: 3mo ago

Simba Toys Luigi Plüschtier geeignet ab den ersten Monaten 20 cm

Price: €12.74
Rating: 4.7/5
Reviews: 808
Age: 4y ago

Newest

by launch date

Super Mario Basecap und Sonnenbrille Set Jungen 4-14 Jahre Sommer Kinder Cap mit UV Schutz Kindersonnenbrille Geschenke für Kinder (Grün Super Mario)

Price: €14.16
Rating: 4.7/5
Reviews: 145
Age: 3mo ago

Super Mario Galaxy Movie 6 cm große Figur mit Rückziehmotorrad Luigi

Price: €13.94
Rating: 3.9/5
Reviews: 16
Age: 4mo ago

Super Mario Galaxy-Film: Mario-Actionfigur (12 7 cm) mit Zubehör offiziell lizenziert von Jakks Pacific 22 Gelenkpunkte inklusive im Dunkeln leuchtendem Luma ab 3 Jahren

Price: €16.76
Rating: 4.7/5
Reviews: 322
Age: 4mo ago

Super Mario Jungen Tshirt 3er-Pack Cooles T Shirt Jungen und T-Shirt Kinder aus Baumwolle für den Sommer 122

Price: €23.63
Rating: 4.6/5
Reviews: 93
Age: 5mo ago

Super Mario Jungen Tshirt 3er-Pack Cooles T Shirt Jungen und T-Shirt Kinder aus Baumwolle für den Sommer 116

Price: €23.46
Rating: 4.6/5
Reviews: 93
Age: 5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

295

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

24%

Super Mario25%
Simba23%
THE SUPER MARIO BROS. MOVIE12%
iZoeL6%
Jakks Pacific5%
Get Trend5%

Luigi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR1.3%Products41Brands19Top 5 Brands71%OOS Rate6.8%Rating4.5★Reviews2,190Avg BSR#1,815

Peak months: Feb, Dec · busiest ÷ quietest = 3.8×

Top Luigi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

luigi26K/yr -28.1%1.5% conv.
mario und luigi11K/yr -46.8%0.4% conv.
luigi figur7K/yr +2.0%1.3% conv.
mario luigi5K/yr -47.5%1.4% conv.

What reviews say buyers love and hate about Luigi

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Qualität insgesamt16%

“Top Produkt”

Preis-Leistungs-Verhältnis16%

“Preis Leistung ok”

Gesamtgröße14%

“die Passform stimmt.”

Spaß/Unterhaltungserlebnis12%

“Super Spiel”

beworben Vs Tatsächliches Produkt6%

“Erfüllt sein Zweck”

What buyers complain about

81% of reviews

Gesamtgröße15%

“Mützen eigenartig und klein”

Haltbarkeit12%

“Leider löst sich nach einiger Zeit der Druck ab”

beworben Vs Tatsächliches Produkt12%

“Artikelbeschreibung seltsam”

Qualität insgesamt8%

“Keine gute Qualität”

Haftung/Klebrigkeit8%

“Klebereste”

Luigi return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

59%

2Qualität insgesamt

11%

3Defekt Material/Teile

4Geschenk Zweck

5Haftung/Klebrigkeit

Common Luigi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Luigi 44/100 on Amazon Germany — Skip it. The niche generates €13K/yr across 41 tracked products. 3 of 11 products launched in the last 360 days are still selling. Search demand moved -30.8% over the last 90 days.